About this Event
Email Marketing Essentials: 7 Secrets for Success
Email marketing remains one of the most effective ways for small businesses to build relationships with customers, generate sales and encourage repeat business — but only when it’s done well.
This practical workshop takes attendees through the essential building blocks of a successful email marketing strategy, from growing a healthy subscriber list and improving email deliverability to creating useful automated workflows and writing content people actually want to read.
Attendees will learn how to:
• create a simple, effective email marketing strategy
• grow their email list using their website, lead magnets and other owned channels
• improve deliverability and reduce the chances of emails ending up in spam
• use automations such as welcome sequences, abandoned baskets and post-purchase emails
• plan engaging email content and stronger calls to action
• understand the key metrics that show whether their emails are actually working
• identify what to improve when results aren’t as good as expected
The session is designed to be practical and accessible, with plenty of real-world examples and actionable advice attendees can put into practice straight away. It’s suitable both for businesses just getting started with email marketing and those already sending emails but wanting to get better results from them.
Who is the workshop for?
This workshop is for people who:
- are aged 18 or over;
- live within the Bristol City Council local authority area or own a business registered within the area; and
- want to improve their email marketing skills, grow their audience and generate better results from their email campaigns.
You ideally need to have an existing business or a finished business plan to attend.
Workshop details
Date: Thursday 5 November 2026
Time: 9.30am to 12.30pm
Venue: Studio 9, The Gatehouse, Hareclive Road, Bristol BS13 9JN
Cost: Free
Before you book
Places are limited, so please book only if you intend to attend the full workshop.
If you book and later find that you cannot attend, please cancel your place through Eventbrite or contact the organiser. This will enable the place to be offered to someone else.
Accessibility and additional requirements
We want the workshop to be welcoming and accessible. If you have an accessibility requirement or need an adjustment to take part, please contact the organiser after booking so that the team can discuss how best to support you.
Book your place
Select Reserve a spot to book your free place.
Further joining information will be sent to registered attendees before the workshop.
This workshop is delivered by Bristol City Council with funding from the West of England Mayoral Combined Authority Investment Fund.
Event venue & nearby stays
The Gatehouse, Gatehouse Avenue, Bristol, United Kingdom
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