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PERSONA GRATA présente ELEPHANT STONE (CAN)
“A hypnotic blend of psych-rock and pop, Elephant Stone’s music is both enchanting and haunting.” - Rolling Stone
"Elephant Stone deftly melds Indian classical music with modern psych-rock, creating a unique and immersive experience.” - NPR
"Their music is an alluring fusion of traditional Indian sounds and contemporary rock sensibilities – a true sonic adventure." - BrooklynVegan
“Elephant Stone’s Rishi Dhir [has] made a career out of channeling personal and collective upheaval into expansive psych rock, sitar in hand.” - Magnet Magazine
Today, Montreal’s Elephant Stone unveiled their new single “I Got A Pill,” the latest preview of their upcoming album ASHA, arriving August 28. First premiered via FLOOD Magazine, "I Got A Pill" continues where previous single "Fascists Killed Yer Rock 'N' Roll" left off. Same rot, different angle.
Frontman Rishi Dhir explains, "It's about demagogues, the populist playbook. Leaders who feed on people's fear and offer an easy fix. The pill. Take it and your problems go away. Except it
doesn't work like that. It's control dressed up as relief.”
Directed by Adam Traynor and featuring handcrafted puppets by Diablo Puppets, the accompanying video embodies the song’s false promise of escape, inviting viewers into a surreal
puppet world. Handmade and a little unhinged, characters Futzy, Radis, and Mascot lure the
audience even deeper into the hypnotic, technicolor dreamscape, blurring the lines between comfort and control. Adam Traynor says, "The lyrics to 'I Got A Pill' woo and warn all at once. I wanted to put the sweetness of that voice into the mouth of a Tony the Tiger-type mascot with a special breakfast
gift for kids that would be sure to kick off a trip into a sugary Wonderland, a cardboard Oz, anawe-inducing game-world of artificial colours, a Dark Crystal quest for power, a Soylent Green
feeding frenzy."
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Le Chinois, 6 Place du Marché, 93100 Montreuil, France, Montreuil
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