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EICMA, the International Exhibition of Two Wheels, is the premier event in the motorcycle sector, showcasing the latest innovations and trends from around the globe. Organized by ANCMA, the event attracts the most prestigious companies in the industry and serves as a crucial marketing tool for businesses involved in the two-wheeler market. Set in the Fiera Milano, Rho, Italy, EICMA is renowned for its vibrant atmosphere, where passion for motorcycles meets business opportunities. The event not only features an impressive display of the newest motorcycles, scooters, and accessories but also serves as a platform for networking, knowledge sharing, and industry insights.The 2025 edition of EICMA promises to set records with exciting new content and engaging ways for attendees to experience the fair. Noteworthy exhibitors include Moto Guzzi, which highlights its lineup with new color variations, and Vespa, celebrating its 80th anniversary with a special series and festivities planned for 2026. Other exhibitors such as Shoei and Benelli are also expected to unveil products that reflect cutting-edge technology and design. Additionally, the event will showcase innovative safety technologies from iXS and the debut of international startups like GR1T. With a strong focus on the future of mobility, EICMA is poised to attract a diverse audience, including enthusiasts and professionals from the automotive sector, with the goal of expanding its reach even to regions like Pakistan. This wide-ranging appeal, combined with its 27th place ranking in the country and 18th in the auto & automotive category, underscores EICMA's significance as a key event on the global motorcycle calendar.
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Event venue
Fiera Milano, Strada Statale Sempione 28 20017 Rho MI, Arese, Italy
Tickets
Concerts, fests, parties, meetups — all the happenings, one place.
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