Name: Effective Email Marketing with Mailchimp - HRDC Claimable Training Course
Start: 2025-03-11T09:00:00+08:00
End: 2025-11-11T17:30:00+08:00
Location: Petaling Jaya

Our new fully-revised Email Marketing Mailchimp training course has been designed to help you make substantial improvements to your strategy
About this Event

Email Marketing is one of the most cost effective and powerful forms of online digital marketing and often forms the core of corporate marketing strategies. When managed properly, email marketing can be an effective method of promoting products and services, as well as effectively engaging with customers and clients. It is inexpensive, reliable, measureable and the return on investment (ROI) can be very high.

But it’s getting harder and harder to capture the attention of email subscribers and to engage with them effectively. It is also becoming difficult to conduct campaigns without damaging your brand, especially as recipients are now more wary of SPAM marketing and online fraud.

Our new fully-revised Email Marketing training course, also known as EDM (Email Direct Marketing), has been designed to help you make substantial improvements to your email blasting campaigns. By taking you through the fundamental principles behind email marketing strategies, you will gain an impressive insight into this advertising medium and will be able to confidently deploy and manage effective campaigns.

Previous attendees of this course include: Maybank, Bosch, Merck, Sri KDU and many more. Learn more here.

Course Programme:

Permission and E-permission marketing
Defining your goals
E-marketing strategies
Choosing your metrics
Setting your budgets
Email marketing essentials
Conducting a competitive analysis
Planning and delivering email campaigns
Emailing for customer acquisition and rentention
Customer acquisition methods - on and offline
Encouraging web visitors to subscribe
Crafting effective registration processes
Customer retention strategies
Choosing frequency schedules
Creating effective email campaigns
Building trust with subscribers
Developing engaging content
Improving the value offering of your emails
Planning for Viral and Social Media Marketing
HTML email design and technology
Branding your design
Working with email templates
Choosing colours and fonts
Thinking about navigation
Designing for the preview pane
Designing for ‘Above the Fold’
Improving scannability
Using links intelligently
Short vs long copy
Thinking about subject lines and from fields
HTML email development
HTML vs text emails
Email reader compatibility and testing
Improving inbox deliverability
Avoid looking like a spammer
Improving list quality
Removing non-responsive emails
How to minimise unsubscribes and complaints
Campaign measurement and making on-going improvements
Understanding conversion and performance metrics
Tracking landing pages
Reducing abandonment and bounce rates
Structured approaches to testing
A/B and Multivariate testing
Analysing test results
The future of email marketing
Social Media - the death of email?

Course Trainer:

Abdul Awwal Mahmmod (Birmingham, UK): Abdul Awwal, born and raised in the city of Birmingham, United Kingdom, graduated from the initial batch of seven students who formed part of the innovative Multimedia degree program in the first ever such course offered by any educational establishment in the UK. Teesside University, based in the north of England in the city of Middlesbrough, was known as an innovative and genre-creating institute, producing experts in the fields of computing and technology.

Working closely with a variety of companies and organisations, covering such diverse areas as travel, retail, telecommunications, charities and media, Abdul Awwal has built up an impressive knowledge base, placing him in a position where he can effectively expound the benefits and usage of the vast tools available to small and medium businesses, especiall social media marketing, search engine optimisation (SEO) and creative web design.

For complete details, course brochure or to pre-register, please visit our website at this link. For details on making payment, please contact us at 010 425 0886 or by email at [email protected].