eCom Collab Club® (London) 10 June 2026

Join us in London for the 2026 eCom Collab Club® series, co-hosted by Adam Pearce from Blend Commerce and Rich Evans from get Better. This time, we’re talking subscriptions and why “subscribe & save” just isn’t cutting it anymore.

Let’s be frank… Most subscription offers are about as exciting as a soggy email saying “you saved 10%”. Meanwhile, churn’s creeping up, margins are getting squeezed and customers are cancelling faster than they signed up.

So we’re getting into what actually works.

Across two no-BS panels, we’ll break down how to build subscription offers people genuinely want, how to keep customers around for longer than a billing cycle, and how smart brands are turning subscriptions into serious, predictable revenue (instead of a leaky bucket with a fancy dashboard).

Expect honest opinions, real examples, and strategies you can actually use…not just scribble down to never look at again.

1. No Faff. No “Growth Hacks”. Just What Works
   Two straight-talking panels on subscriptions, retention and reducing churn. No f*ckwittery, no recycled LinkedIn advice – just operators sharing what’s actually driving results.
2. Build a Subscription People Don’t Cancel
   From offer structure to incentives to customer experience, we’ll unpack what makes a subscription worth sticking with – and where most brands go wrong.
3. Churn Is a Choice (Kind Of)
   You worked hard to get them to subscribe…now the games begin to keep them. Learn how brands are reducing cancellations and turning subscribers into long-term, high-value customers.
4. Meet People Who’ve Been Burned Before
   No awkward networking. Just founders, operators and partners swapping ideas, sharing what’s worked (and what’s flopped) in figuring out subscriptions properly in 2026.

This event is ideal for:

• DTC Founders
  Built a subscription…and now watching people cancel it like it’s a gym membership in February? Come fix that.
• eCommerce Managers & Directors
  Overseeing subscriptions, retention, or LTV? This is your headache. Learn where churn actually comes from – and how to stop it chowing down on your revenue.
• Growth & Marketing Leaders
  If your current “strategy” is a discount and a prayer…we should talk. See how brands are making subscriptions feel like a no-brainer, not a commitment issue.
• Agencies
  Clients asking why subscribers aren’t sticking around? Get a clearer view of what’s breaking – and how to turn subscriptions into something that actually performs.
• eCommerce Technology Providers
  Understand where brands are struggling with subscriptions and where you can genuinely add value – beyond another login nobody's ever going to use.

On the roster so far:

• Chris Traverse, CTO, Huel
• Janis Thomas, CMO, Clothes Doctor
• Zappost
• Rob Manning, Commercial Director D2C, Natures Menu
• Craig Niven, Subscriptions Consultant, FILDI
• Meghan Frazier, Senior Retention & Lifecycle Marketing Manager, NAYDAYA
• John Burke, Founder & Non-Executive Director, Craft Gin Club
• Outra
  

Plus more exciting DTC Brand founders to be announced very soon...

• A room full of operators figuring out how to turn subscriptions into actual revenue – not just vanity metrics.
• Open, practical conversations about what makes people subscribe…as well as what makes them leave.
• Real-world insights from brands testing offers, fixing churn and building subscriptions customers stick with.
• A genuinely welcoming space where ideas get shared, challenged and improved (quickly).

You’ll leave with a clearer plan for building subscriptions people stay for. From crafting better offers to reducing churn and increasing lifetime value, expect practical ideas you can put into action straight away…plus a few smart people in your corner to help you do it.

Event Venue & Nearby Stays

ODEON Luxe West End, 38a Leicester Square, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

Get App