About this Event
Date: Thursday 23rd April
Time: 1:15pm – 6:00pm
Investment: £195 + VAT
Who Should Attend?
- SME founders, CEOs and Managing Directors who feel their current lead generation efforts aren’t delivering consistent, high-quality opportunities — and want to understand what’s actually working in today’s increasingly noisy and competitive market.
- Business owners and senior leaders responsible for growth and revenue, who recognise that generating leads isn’t just a marketing issue — but a combination of positioning, messaging, channel strategy and execution.
- Leaders looking to sharpen their go-to-market approach, refine how they present their business, and explore new ways to stand out, create engagement and generate demand without simply increasing spend or activity.
Why attend?
In today’s market, generating consistent, high-quality leads is harder than ever. More channels, more competition, and more noise mean that what worked even 12–18 months ago is often no longer enough.
In this Evoke Forward session, we’ll focus on one of the most critical drivers of growth: how to generate more of the right opportunities for your business.
Rob Boll will open the session by sharing what we’re seeing across the market — the realities of today’s landscape, what’s driving the noise, and how businesses can better position themselves with the right message and offering to cut through it. This will include a practical framework to help you think more clearly about how you present your business to prospective clients.
Ben Caddy will then build on this with practical insight into how to develop stronger messaging and create more effective noise in the market — focusing on what actually works when it comes to standing out and generating engagement.
The session will cover:
- What we’re seeing in the marketHow lead generation is evolving, what’s working (and what isn’t), and the realities of today’s marketing environment
- Practical approaches to generating more leadsFrom messaging and positioning to channel selection, agency management, and emerging concepts such as reverse marketing
- Real-world examples and executionHow businesses are actually implementing these ideas — and what it takes from a leadership and execution perspective to make it work
This will be a practical, honest session — not about having all the answers, but about sharing what’s working, challenging thinking, and helping you identify where your next opportunities for growth may come from.
Special Guest Session | Leadership Unplugged
A candid conversation with an accomplished leader sharing real-world stories and lessons.
What makes this different?
- Hands-on guidance: Work with experienced advisors and directors from Evoke Management, who’ve supported hundreds of business leaders through growth, transition, and exit.
- Real conversations: Talk openly about your business, plans, and goals with people who understand the SME journey.
- Peer learning: Connect with like-minded business owners who are serious about building stronger, more valuable businesses.
Event Venue & Nearby Stays
Victory Services Club, 63-79 Seymour Street, London, United Kingdom
GBP 234.00
