Direct Mail Workshop

If you are serious about growing your business in 2026 and like many others are fatigued with emails and digital...let us intorduce you to the print and mail channel that delivers results. With results as high as 7.2% from a warm campaign to 0.5% for cold, this really is a channel you can no longer ignore in your sales and marketing process.

What you will learn -

A practical, in-person workshop that takes you through the entire direct mail process from identifying prospects and refining your message to planning and executing a campaign. Attendees will leave with a simple framework, free resources and the beginnings of their own direct mail campaign plan.

✔ Why direct mail delivers results in a digital world

✔ How to identify the right audience for your campaign

✔ What messages get opened, read and acted upon

✔ How to measure success and calculate ROI

What you will takeaway -

• Practical tips to plan and deliver successful campaigns.
• Real examples of businesses achieving growth.
• Free resources and templates to get you started.
• A simple framework you can use to build your own direct mail campaign.

Numbers are limited to make sure each business benefits from the Workshop, so make sure you book now to avoid dissapointment.

Info: Tea, coffee and introductions
What does your business do?
What marketing are you currently using?

Info: The psychology behind physical mail
Why digital channels are becoming harder and more expensive
Direct mail statistics every business should know
Where direct mail fits into a modern marketing strategy

Outcome:
Understanding why direct mail remains a powerful marketing channel.

Info: Audience
Data
Timing
Offer
Format
Follow-up

The six ingredients every campaign needs.Exercise:
Who is your ideal prospect?

Outcome:
Attendees begin identifying their target audience.

Info: Letters
Postcards
Brochures
Door Drops
Lumpy Mail

Examples of good and bad campaigns.

Exercise:
What problem are you solving for your customer?

Outcome:
Attendees start defining their campaign message.

Info: Opportunity for networking and questions.

Info: Choosing the right format
Creating a simple campaign plan
Multi-touch campaigns
Integrating email, social media and telephone follow-up

Exercise:
Mapping your customer journey.

Outcome:
Attendees build a simple campaign structure.

Info: Working session where attendees complete:

✔ Target audience

✔ Key message

✔ Offer

✔ Format

✔ Call to action

✔ Follow-up plan

Outcome:
The first draft of their own direct mail campaign.

Info: Buying the wrong data
Sending too little volume
Weak messaging
No follow-up process
Unrealistic expectations

Outcome:
Understanding what wastes money and how to avoid it.

Info: Questions, Resources & Next Steps

Free templates and resources
Campaign planning worksheet
Next actions attendees can take immediately
Open Q&A

Event venue & nearby stays

Burgess Hill Town FC, Maple Drive, Burgess Hill, United Kingdom

Concerts, fests, parties, meetups — all the happenings, one place.

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