About this Event
How well do you really know your audience? This Design Week, join AMASV and Capitol Creative Alliance for a hands-on Lunch & Learn built to help marketers and designers rediscover the customer journey.
We’re moving past surface-level demographics to intimately explore user personas, campaign fundamentals, and the real-world workflows that connect them. Through an interactive case study presentation and a fast-paced group sprint, you’ll learn how to break out of silos, manage big projects as a solo creator, and ethically integrate AI tools like Custom GPTs to scale your campaign variations without losing your creative soul. Bring your appetite, your curiosity, and your laptop—you’ll leave with a tangible marketing toolkit you can implement on day one.
Design Week Sacramento is a weeklong event that celebrates and showcases the creative spirit of Sacramento’s design community. We bring together creatives of all levels to connect, educate, engage, and inspire through a variety of events.
Throughout the week, we highlight the diverse talents that shape the region's dynamic design landscape, offering opportunities to learn from community leaders, develop new skills, and foster connections that advance careers.
Event venue & nearby stays
The Urban Hive, 730 I Street, Sacramento, United States
Concerts, fests, parties, meetups — all the happenings, one place.