About this Event
Tom will explore how the role of designers is evolving beyond producing screens and artefacts toward shaping systems, decisions, and meaningful outcomes within organisations.
Tom Smith leads global design at Condé Nast, where he’s reimagining the digital foundations behind legendary editorial brands like Vogue, The New Yorker, and WIRED. With over two decades of experience across industries, from media to infrastructure, Tom brings a systems-thinking approach to building design platforms that empower storytelling at scale.
As ideas and outputs become easier to generate, the defining skills of designers are changing. Tom Smith will discuss why judgment, restraint, and business fluency are becoming essential, and how designers can move from executing work to influencing strategy, navigating complexity, and driving impact.
Event Overview
Design is evolving from producing outputs to shaping decisions. Tom Smith explores how modern designers must develop judgment, influence, and business awareness as automation increases.
01 - The Shift from Making to Shaping
Understand how the role of designers is expanding beyond creating interfaces toward influencing product strategy, systems thinking, and organisational decision making.
02 - Why Judgment and Restraint Matter More Than Ever
Discover why editing, prioritisation, and thoughtful decision making are becoming more valuable as design tools and outputs become increasingly automated.
03 - Growing Into a Strategic Design Role
Learn practical ways early and mid career designers can develop business fluency, navigate complexity, and position themselves as trusted voices shaping meaningful outcomes.
Event Venue & Nearby Stays
BrainStation, 55-57 Rivington Street, London, United Kingdom
GBP 22.38
