About this Event
What people say afterward
"The course was everything that I hoped for and more."
"Participants clearly felt safe to share. Their stories benefited the entire group. This happened because Alana created a safe space."
"The content was super uncomfortable, but the space was safe to open up and be vulnerable together. Alana set the tone early on."
"So valuable to work individually, in small groups, and together — to hear different perspectives and learn from one another."
— Participants, Dare to Lead™ cohorts
Why the room matters more than the framework
There are a lot of good leadership frameworks. Dare to Lead™ is one of them. You can watch Brené's TED talks. You can read the book twice.
What you can't download is the room.
A room where the CFO says the thing she's been sitting on for eight months. Where the executive director names the dynamic on his board. Where a senior manager admits she's been leading from armour for a decade and doesn't know how to take it off.
That doesn't happen because the content is good. It happens because the conditions are right.
Setting those conditions — the kind of room where real conversation becomes possible — is the work I've spent a career learning to do.
What you'll learn
Dare to Lead™ is the empirically based courage-building program developed from Dr. Brené Brown's seven-year study on courageous leadership. Over three days together, you'll build four teachable, observable skill sets:
- Rumbling with Vulnerability — the tools and language to stay in hard conversations instead of moving away from them.
- Living into our Values — moving your values from aspiration to daily behaviour you can name, teach, and hold yourself to.
- Braving Trust — a shared framework for what trust actually is, so you can build it, assess it, and repair it with precision.
- Learning to Rise — how to reset after setbacks without carrying shame or passing it on.
What you'll leave with
- Language for the conversations you've been avoiding
- A values practice that holds up when things get hard
- A trust instrument you can bring directly to your team
- A reset practice for when things go sideways
- The Dare to Lead™ Trained certificate and LinkedIn badge
- A cohort of leaders outside your organization who know your real work
Who it's for?
This workshop is for you if you hold formal or informal leadership and the stakes of your conversations are climbing. If you've done the reading and you're ready to practice. If you want to learn alongside leaders from outside your own organization — where you don't have to manage the room while you learn.
It's probably not for you if you're looking for frameworks to deploy on your team without doing the work yourself, or if you need anonymity. This cohort is small, and the learning depends on showing up.
Why twelve, capped?
Twelve seats. No exceptions, no add-ons.
A small room is not a constraint on the work — it is the work. With twelve, the room stays small enough to be real. With twelve, the conversations that matter have time to land.
How you show up is yours to decide. Some leaders process by speaking. Some process by listening. Both belong in the room.
The most consistent feedback from past cohorts has been some version of "I wanted more space for the real conversations." Twelve is how I'm answering that.
Investment
Direct payment by cheque or e-transfer is preferred — it avoids platform fees on your end and keeps registration personal on mine. A few options for those who need them:
- Early Bird: $1,750 CAD (excludes GST) if registered by August 31, 2026
- Regular Registration: $2000 CAD (excludes GST) between September 1 and October 16, 2026
- Group rate: $1,800 (excludes GST) each for two or more participants from the same organization
- Payment plan: Half on registration, half by August 31, 2026 — same total
- One scholarship seat is held each cohort at $1,200 for a leader from a small non-profit or social enterprise who couldn't otherwise attend. Email me with a short note about your work.
Logistics
Dates: October 23, 24, 26, 2026 (Friday, Saturday, Monday — with Sunday as your own)
Hours: 8:30am – 5:00pm each day (24 hours total)
Location: Capstone Business Common, G11 – 5550 45th Street, Red Deer, AB
Capacity: 12 participants
Includes: Healthy, tasty food; program materials; completion certificate
Registration
Email me directly to register: [email protected]
I keep registration personal — I want to know who's coming and why. You'll hear back within two business days with payment instructions and any questions you'd like to think through before saying yes.
Payment by cheque or e-transfer. Group pricing and in-house workshops available on request.
Tickets are non-refundable. Tickets are transferrable to another person if your plans change. Tickets are not transferrable to another event date.
About your facilitator
Alana Peters is a leadership coach, facilitator, and Certified Dare to Lead™ Facilitator based in Red Deer, Alberta. She has been in independent practice since 2014. She works with senior leadership teams in purpose-driven organizations across Canada — building courageous leaders, cohesive teams, and the trust that supports innovation. BA, BEd (Hons), PCC, CEC.
More about Alana
About Dare to Lead™
Dr. Brené Brown's seven-year study on courageous leadership produced a finding that shapes this curriculum: courage is a collection of four skill sets, and those skill sets are teachable, measurable, and observable. Certified Dare to Lead™ Facilitators are authorized to deliver the full 24-hour training and issue the Dare to Lead™ Trained certificate on completion.
Event venue & nearby stays
Riverlands Business Centre, #G11, 5550 – 45th Street, Red Deer Alberta, Canada
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