Cut Through the Scroll: How Creators Get Noticed

In a world of endless scrolling, viral trends and constantly evolving algorithms, what does it take to stand out? Explore how content creators navigate an increasingly competitive social media landscape, build audiences and develop content that captures attention.

Join industry professionals as they share insights into the opportunities and challenges of content creation, from understanding digital platforms and audience engagement to building a distinctive online presence. Discover what it means to be a creator in today's rapidly changing digital world.

Panel Guests:

• Jenna Benson – Jenna Benson is the GOLD Social Network Manager at ARN and an award-winning digital content producer specialising in social media strategy, video production and audience engagement. She also works on the digital presence of the nationally syndicated Jonesy & Amanda radio show, bringing extensive experience in commercial radio and podcasting. In 2024, she won Best Digital Content Creator and was part of the winning Digital Team at the Australian Commercial Radio Awards.
• Mitchell Coombs – Mitchell Coombs is an Australian digital content creator, podcaster and comedian known for his comedic videos and online entertainment. A TAFE NSW alumnus, he previously worked as a digital producer for The Kyle & Jackie O Show before establishing an independent career across social media, podcasting and stand-up comedy. He currently hosts the comedy podcast Escape Goat, having previously co-hosted Is It Just Me?.
• Chris Ledlin – Chris Ledlin is the Head of TV, Film, Podcasting, News and Sports at YouTube Australia and New Zealand, with more than 15 years of experience in digital media, content strategy and industry partnerships. He has previously held senior positions at Nine, Southern Cross Austereo and Twitter, working across digital innovation, audience development and content distribution. His work focuses on connecting media organisations and creators with audiences across evolving digital platforms.

About the Event:

Hosted by TAFE Diploma of Screen and Media students, this event forms part of a real-world industry project designed to provide practical experience in media production, interviewing, live events and content creation. Throughout the day, students will host panel discussions, engage with industry professionals, ask questions and produce media content surrounding the event.

The session aims to be less of a formal lecture and more of an authentic industry conversation, offering attendees the opportunity to hear honest insights, ask questions and gain a deeper understanding of what it takes to be a content creator and stand out in today's fast-paced creator economy.

Whether you're interested in digital content, social media or content production, this forum offers valuable insights into the evolving media industry and its future.

Livestream Available
If you can’t attend on campus or are joining from another location, you’ll be able to watch the event via YouTube livestream. The viewing link will be provided in a reminder email two days before the event.

Want to see more?
We have panels running throughout the day! Check the links below for more information and to register.

1. Beyond the Headline: Trust, Truth & Modern Journalism
2. The Power of Audio: Radio, Podcasting & the Future of Listening
3. From Student to Professional: Mythbusting Life After TAFE

Info: From newsroom ethics to AI and misinformation, explore the challenges shaping modern journalism and the importance of truth and trust.

Info: What does it take to stand out online? Discover how creators break through the noise, grow audiences and turn content into opportunity.

Info: What makes audio so powerful? Discover how radio and podcasts connect audiences, amplify voices and transform the way we experience stories.

Info: Explore the challenges, surprises and opportunities of life after TAFE as alumni share the realities of building a career in media.

Event venue & nearby stays

TAFE NSW - 1 Mary Ann Street, Ultimo, 2007, NSW, Australia

Concerts, fests, parties, meetups — all the happenings, one place.

Get the app →