About this Event
What does your hair actually need?
Join for an intimate evening of beauty, science, product discovery and cupcakes, designed to help you better understand your hair and make more informed decisions about how you care for it.
Whether your hair is straight, wavy, curly or coily, healthy hair is the goal.
Led by , Beauty Expert, Licensed Cosmetologist and Founder + Chief Beauty Officer of CJ The Beauty Group, whose hair and beauty expertise has been featured in leading beauty and lifestyle publications, this interactive experience brings professional hair education into an approachable, engaging environment for hair care DIY'ers, cosmetology professionals and students.
Drawing from the in-depth consultation approach Cataanda uses behind the chair, you'll learn to look beyond hair type and begin understanding your hair the way a professional does, including its characteristics, concerns, needs and the products and practices that support it.
AS SEEN IN
• Women's Health • Glamour • Real Simple • Who What Wear • Byrdie
WHAT YOU'LL EXPERIENCE
Learn how to build a healthy hair regimen based on what your hair actually needs, and discover why texture is only one part of understanding your hair.
We'll explore common hair and scalp concerns, product selection and the role science plays in healthy hair care. Mannequins will also be available for hands-on technique guidance, giving you an opportunity to ask questions and explore styling techniques.
The CJBG Product Lab
Touch. Smell. Compare. Evaluate.
Get hands-on with a curated selection of hair care products while gaining a behind-the-scenes look at how professionals think about product performance.
You'll leave looking at your products differently.
FEATURED HEALTHY HAIR SYSTEM
Throughout the experience, Cécred will serve as Cataanda's preferred healthy hair care system and featured teaching tool. The CJBG Product Lab will remain multi-brand, giving you an opportunity to experience a variety of hair care products.
Cataanda is a Cécred Pro Affiliate and attendees will have the opportunity to shop using her affiliate discount code.
COMPLIMENTARY HAIR CHECK
Every attendee will receive a complimentary 15-minute virtual Hair Check with Cataanda, a $29 value.
Bring your individual hair questions and receive personalized guidance to help you put what you've learned into practice.
Included with your event ticket.
AND, OF COURSE...CUPCAKES.
It wouldn't be CURLS. COILS. HEALTHY HAIR. & Cupcakes without the cupcakes.
Enjoy a sweet treat while discovering how cupcakes become part of the healthy hair conversation. You'll have to attend to experience the connection. 🧁
WHO SHOULD ATTEND?
This experience is designed for all hair textures and anyone who wants to better understand healthy hair, including hair care DIY'ers, cosmetology students, hairstylists and other beauty professionals.
No professional license or advanced hair knowledge is required.
Come with your questions. Come ready to learn. And come ready to experience hair care differently.
Leave with a deeper understanding what your hair actually needs.
CURLS. COILS. HEALTHY HAIR. & Cupcakes
Presented by CJ The Beauty Group
Where Beauty, Science & Innovation Live.
Studio Cache | Kalamazoo, Michigan
Friday Evening | 6:00–8:30 PM
Limited seating for an intimate, interactive experience.
Event venue & nearby stays
Studio Cache, 813 West South Street, Kalamazoo, United States
Concerts, fests, parties, meetups — all the happenings, one place.