About this Event
True Pricing makes these hidden costs visible, measurable, and comparable, so we can start closing the gap between what we pay and what things really cost.
This session from True Price unpacks two recent True Cost Accounting (TCA) assessments, supported by the Netherlands Food Partnership’s True Pricing Seed Fund, covering coffee in Latin America and cocoa in Côte d’Ivoire. You’ll hear what these studies actually found, from the true cost of cocoa production and how new revenue from side-streams like cocoa juice can help close farmers’ living income gap, to how conservation efforts on rainforest-grown coffee can reduce land-occupation costs.
Expect true price numbers, honest stories about what works (and what doesn’t), when putting TCA into practice, and an open discussion on what these lessons mean for entrepreneurs, consumer communication, brands, funders, and policymakers.
⏰ Programme
▪ Coffee and walk-in: 09:00 – 09:30
▪ Welcome & introduction to True Price: 09:30 – 09:45
▪ Deep dive into Seed Fund projects: 09:45 – 11:00
▪ Panel reflections: 11:00 – 11:30
🗣️ Language
This session will be held in English.
📍 Where?
Social Impact Factory, Aan de Gracht (Utrecht)
👥 By whom?
▪ Claire van den Broek, Managing Director at True Price.
▪ Pietro Galgani, Method and Data Lead at True Price.
▪ Laurens van Voorthuizen from the Impact team at Kumasi.
▪ Sophie Schoonhoven, Partnerships Manager at Fairtrade Nederland
▪ Yme Quispel, Partnerships Manager at Fairtrade Nederland
The panel will also include Estefania Marti (True Price), Ibrahim Palaz (Netherlands Food Partnership), Wilco de Lijster (Ministry of Agriculture, Fisheries, Food Security and Nature / LVVN) and Antonie Foutain (Voice Network).
🎯 For whom?
This session is for anyone working to make food value chains fairer and more sustainable, and who wants to see true pricing and true cost accounting looks like in practice. Particularly relevant for:
▪ True pricing, sustainability, sourcing, impact professionals in coffee and cocoa
▪ Food entrepreneurs wanting to learn more about hidden costs
▪ Impact investors and (seed) funders
▪ Policy officers and civil society working on due diligence, sustainability
▪ Researchers and practitioners using or exploring true price methodologies
▪ NGOs, certification bodies, and standard-setters active
Event venue & nearby stays
Kromme Nieuwegracht 3, 3 Kromme Nieuwegracht, Utrecht, Netherlands
Concerts, fests, parties, meetups — all the happenings, one place.