About this Event
Build stronger buyer relationships and explore practical AI for sales with Chris Castillo and Patrick Charlton. Includes the RELATESALES™ Be a Trusted Sales Guide book launch.
How do you attract more revenue and build meaningful relationships while spending less time on the busywork that gets in the way?
Join us for the next Collabüro Live, an evening focused on relationship-driven selling leveraged by practical AI use, featuring Chris Castillo and Patrick Charlton, hosted by Bassem Elghawaby.
Whether you’re growing a business, working in sales or becoming more comfortable promoting your services, this evening will offer tools and insights you can put into practice, along with opportunities to connect with others navigating similar challenges.
The event also celebrates the RELATESALES™ - Be a Trusted Sales Guide book launch, exploring how its methodology and AI tools can support prospecting, sales conversations and follow-up.
WHAT TO EXPECT
• Perspectives on building trust and turning connections into long-term customer relationships
• Practical ways to use AI to support your sales process without losing your human touch
• Ideas for improving prospecting, conversations and follow-up that drive more revenue
• Discussion and opportunities to ask questions
• Time to meet the speakers, fellow entrepreneurs and sales professionals
FEATURED SPEAKERS
Chris Castillo | Entrepreneur, Author & Educator
Chris is a serial entrepreneur, business coach and entrepreneurship educator at Algonquin College. He has started and grown more than 10 businesses across a range of industries and delivered workshops internationally. Through Master Entrepreneur, he helps business owners develop the skills and confidence to move their ideas forward.
Patrick Charlton |Entrepreneur, Educator, & Sales Leader
Patrick Charlton, MBA, L.ISP, holds a Leader designation from the Institute of Sales Professionals (ISP) and is the ISP Chapter Ambassador for the Ottawa-Gatineau region. He brings 25 years of B2B sales leadership with small and medium-sized enterprises (SMEs) and seven years co-hosting the annual Canadian Sales Educators Symposium (CSES). Patrick past roles included sharing his passion for sales education in the classroom with over 15 years as a professor at Algonquin College.
YOUR HOST
Bassem Elghawaby | Creative Hub & Community Lead, Collabüro
Bassem is the founder of Grassroots Multimedia, a storyteller and community builder. Through Collabüro Live, he brings people together to exchange ideas, build relationships and create opportunities across Ottawa’s business and community networks.
WHO SHOULD ATTEND?
Entrepreneurs, small business owners, sales professionals, consultants, freelancers and anyone looking to grow their customer base through stronger relationships and a more effective sales process.
EVENT DETAILS
Sunday, November 1, 2026
6:00–9:30 PM
Collabüro Coworking & Events Space
499 Preston Street, Ottawa, ON
Tickets: $25 + tax
Includes light bites, snacks and one complimentary non-alcoholic drink.
Come with your questions and leave with fresh perspectives, useful connections and ideas for your next steps.
Reserve your spot and join us for the next Collabüro Live.
Presented by Collabüro Coworking & Events Space
Media partner: Grassroots Multimedia
Community partner: Master Entrepreneur
Event venue & nearby stays
Collaburo Coworking & Events Space, 499 Preston Street, Ottawa, Canada
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