Chain Social Presents 'Meta Ads Masterclass' @ Sofitel Viaduct Harbour NZ

The paid advertising landscape has undergone monumental changes in the past 3-6 months, making it more crucial than ever to stay ahead of the curve. Chain Social has a 'Preferred Partnership' with Meta, being 1 of only 30 in Australia able to learn, access and have insight ahead of everyone else.

This is your chance to learn directly from Adele Elliott, Head of Digital at Chain Social—and one of Australia's top media buyers, managing over $10 million in ad spend annually—and Shelby Van Zwol, Founder of Chain Social.

Together, they’ll reveal insider strategies used by Australia & NZ's biggest beauty, fashion, and lifestyle eCommerce brands to dominate on Meta as well as insights for 2026 and beyond.

✔ Meta Ad Fundamentals: Understand KPIs, budgets, objectives, and context mixes for successful campaigns.

✔ Winning Campaign Structures: Discover Chain Social’s recommended Meta strategies tailored to eCommerce brands.

✔ Audience Targeting Mastery: Unlock Meta’s audience capabilities to drive stronger ROI with precision targeting.

✔ Ad Types & Best Practices: From carousels to stories and audience networks, learn how to maximize your creative potential.

✔ Spy on Competitors: Gain the upper hand with hacks to analyse your competitors’ ads and improve your own strategies.

✔ Live Campaign Creation: Build your first (or best) Meta Ads campaigns during a live step-by-step tutorials covering Awareness, Traffic, Video Views, Advantage+, Manual Sales and Dynamic Catalog campaigns.

✔ Analytics & Reporting: Attribution model considerations, dashboards, and reporting tools to measure and optimise your performance.

Plus acess...

🎁 Swipe Files & Templates: Get Chain Social’s paid ads budget calculator and funnel structure for ongoing success.
🎁 A catered morning and afternoon tea, as well lunch on-site at Sofitel Viaduct Harbour, one of the most recognised properties in Auckland.

💬 “I’m not sure if this course is for me.”

Over 1,300+ people attended this Meta Ads Masterclass across 2025 — the five star testimonies speak for themselves!

💬 “I’m not sure I have enough experience.”

This course is beginner-friendly, with lessons broken into three manageable training blocks. This masterclass will build your knowledge from the ground up. Please note - we have also had many seasoned media buyers attend to sense-check their strategies against that of Chain's too.

💬 “What if it’s not worth the price?”

You’re not just attending a masterclass—you’re investing in a skill set that can transform your business and career. Plus, it's a brilliant tax deductible way to network with likeminded individuals. You'll be added to our networking Facebook group post event!

💬 “I’ve tried courses that were too complicated.”

Our biggest feedback? Always around Adele and Shelby's ability to captivate and entertain whilst transferring a full day of Meta Ads knowledge. You really do have to experience it to understand how fabulous it is. We can confirm no complex jargan over here.

💬 “I don’t have the time.”

Still not able to give up a full day of work? That's okay, we have an online version for you to consume at your own pace. You can purchase the replay here.

💬 “I work for a service based business”

The foundational information shared covers Meta Advertising as a whole - which applies to every business. We also share frameworks and budget calculators for both ecommerce and service based businesses. Please note: the practical ad account walk through and visual ad creative examples are geared towards ecommerce. Have a question? please email [email protected]

Info: Meet your hosts, Shelby and Adele, as they unpack why you should never touch the ‘Boost’ button again.
In this high-impact session, they’ll break down the true power of Meta Ads, how Meta fits within a modern marketing funnel, how bidding really works, how user value is defined, and the objectives and metrics that actually drive growth.

Info: We then move into defining your budget using our proprietary Budget Calculator, mapping the user’s path to purchase, and implementing Chain’s recommended campaign structures for both eCommerce and service-based businesses.

You’ll gain clarity on how to navigate the learning phase effectively, avoid common optimisation pitfalls, and structure campaigns for sustainable scale - not short-term spikes.

Most importantly, we’ll teach you how to create high-converting ad creative using our proven 3-part formula - the exact framework we use inside Chain to drive measurable results.

Info: We’ll also demonstrate live - using the audience in the room - how to tailor your creative to meet specific audience needs and buying intent. You’ll learn the different audience types you can target inside Meta, when to use each, and how to maximise performance through strategic audience layering and intent mapping.

Info: Adele will walk you through a live account optimisation, giving you a behind-the-scenes look at how we audit and refine performance inside real ad accounts. You’ll also get a guided tour of Ads Manager, practical optimisation “tidbit” hacks you can implement immediately, and step-by-step guidance on setting up key campaign types - including Lead Generation, Advantage+ Shopping and Manual Sales campaigns.

Info: Enjoy a dedicated hour of networking with like-minded founders and marketers, ask Shelby and Adele your burning questions and connect over a glass of wine and nibbles - on us.

Event Venue & Nearby Stays

Sofitel Auckland Viaduct Harbour, 21 Viaduct Harbour Avenue, Auckland, New Zealand

Concerts, fests, parties, meetups - all the happenings, one place.

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