About this Event
Got a great idea but not sure how to turn it into a convincing business plan?
Business plans can seem daunting - but they don’t need to be. At its heart, a good business plan is about clearly explaining your idea, showing that you’ve done your homework and convincing someone else that your business has potential.
In this practical session, we’ll break down what actually goes into a business plan, what people reading one are looking for and how to communicate your idea clearly and confidently.
We’ll explore the key questions your plan needs to answer: What’s the idea? Who is it for? What problem are you solving? Who are your competitors? How will you reach customers? How will you make money? And why should anyone believe it will work?
Most importantly, we’ll look at how to move beyond simply describing your idea and start building a convincing case for it - whether you're writing a plan for yourself, applying for funding, entering a competition or trying to persuade someone else to back you.
What can I expect from the event?
- 📝 Understand the essential ingredients of a strong business plan
- 💡 Learn how to communicate your idea simply and effectively
- 🎯 Explain the problem you're solving and the value you're creating
- 🔎 Use research and evidence to strengthen your case
- 💰 Explore the financial information you need to include
- 👀 Understand what funders and other readers are actually looking for
- 🧩 Bring the different parts of your business together into one clear story
- 🚀 Start developing a plan you can actually use to move your idea forward
A business plan isn't just a document. It's your chance to show that you've thought your idea through - and give other people a reason to believe in it too.
No previous business experience needed. Bring an idea you're working on, or simply come along and learn what makes a good business plan work.
Event venue & nearby stays
The Enterprise Centre, UEA, Norwich Research Park, Norwich, United Kingdom
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