About this Event
Professional Practice Training for Sound & Wellness Practitioners
You can do work you believe in and make a good living doing it.
The global wellness economy reached US$6.8 trillion in 2024. Sound and meditation are part of a much larger industry, with opportunities that extend beyond private sessions and sound baths.
But a growing industry doesn’t automatically mean a thriving practice. You can be skilled at what you do and still struggle to get bookings, price your work or know which opportunities are worth pursuing.
The Business of Sound is a two-day professional practice intensive for sound and wellness practitioners ready to launch or grow their business.
We’ll look at how the wellness industry works and where your practice fits within it. That includes developing your own offerings and understanding how to approach opportunities in corporate wellness and hospitality, as well as events and retreats.
We’ll also talk honestly about working in an industry where compelling marketing can get ahead of the work itself. How do you communicate what you offer without making exaggerated claims? What makes a good collaboration? How do you grow your business while maintaining the standards you want to be known for?
You’ll apply the teaching directly to your own practice, with dedicated working time and feedback throughout.
What We’ll Explore
Understanding the Wellness Industry & Your Place in It
Look beyond the services you already know. Understand different business models and how to recognize opportunities that suit your experience, including work with organizations and venues.
Building a Strong Business Foundation
Work through the decisions involved in establishing your business. Consider your responsibilities as a practitioner and the boundaries that protect both your clients and your work.
Positioning Your Work & Developing Your Offerings
Make the value of your work easier to understand. Develop offerings that reflect your strengths and give people a clear reason to book with you.
Pricing & Profitability
Understand what your work actually costs to deliver. Set prices that account for your time beyond the session itself, and learn to assess whether an opportunity makes financial sense.
Professional Presence & Marketing
Make your website and social media more effective at turning interest into bookings. Explore what builds trust and how to communicate your work responsibly. We’ll also consider practical uses for AI without losing your voice.
Events, Partnerships & New Opportunities
Explore how to create your own programming and approach potential collaborators. Learn what to discuss before committing to an event or partnership, including expectations around payment and promotion.
The Business Behind the Bookings
Develop the agreements and booking processes that support your work. Set expectations early so you can spend less time managing confusion and more time delivering a good experience.
A Working Weekend
Bring your laptop and the business you’re building, whether it’s already running or still taking shape.
Dedicated working time means you can put the teaching into practice while support is available. You might work on an offering, revise your pricing or develop a proposal for an opportunity you want to pursue.
You’ll have space to ask questions specific to your business and get feedback on your work.
Course materials are included for continued reference.
Who This Is For
Sound and wellness practitioners who have training in their primary modality and want to strengthen the business side of their work.
You may be preparing to launch or looking for more consistent bookings. Established practitioners who want to expand their work are also welcome.
You do not need a finished website or a large following. Practitioners trained outside Mystic Meditations are welcome.
This course does not teach foundational facilitation skills.
About Kasia
Kasia is the founder of Mystic Meditations, a Vancouver-based practitioner education and wellness company.
Since 2022, she has built Mystic Meditations from the ground up into a six-figure business and trained over 200 sound practitioners. Her work extends into public events and retreats, with partnerships that include hospitality wellness programming.
She is also a recording artist and producer, a published author and an educator invited to teach internationally. She is now expanding that work through W Wellness, a wellness and recording studio in Vancouver.
The Business of Sound draws on the practical decisions behind that growth, including what has worked and what she has learned along the way.
Tuition
$400 CAD
Places in the cohort are limited to allow time for practical work and individual feedback.
Please bring a laptop and charger.
Professional Recognition
International Institute for Complementary Therapists (IICT)
Pioneer Training Provider
Recognized modality: Sound Therapy
Yoga Alliance
Continuing Education Provider (YACEP)
Complementary Medical Association
Accredited Training Provider
International Sound Therapy Association
2026 Presenter
FACTOR
Kasia is a FACTOR-supported artist.
Completion does not guarantee employment or bookings through Mystic Meditations or MM Wellness. Professional opportunities are assessed separately. Business and contract topics are provided as general education.
Event venue & nearby stays
Yaletown, 1238 Seymour Street, Vancouver, Canada
Concerts, fests, parties, meetups — all the happenings, one place.