About this Event
For ambitious firms considering their next stage of growth, preparing the brand for investment, sale or acquisition should be part of the strategy.
When a business is preparing for acquisition, brand can be an important part of the value story. An outdated digital presence, inconsistent positioning or a brand that no longer reflects the scale of the organisation can create questions for prospective buyers – regardless of how strong the underlying business may be.
So, how do you make your brand transaction-ready?
Join our panel of experts at King Street Townhouse, Manchester, on Thursday 8th October at 9am for an insightful breakfast session covering:
- How to identify risks in your current brand, from an outdated digital footprint to inconsistent messaging
- How to strategically strengthen and reposition your brand ahead of a sale or acquisition
- Why strong internal communications before, during and after an acquisition can make all the difference to its success
- How to establish effective brand governance and maintain consistency post-acquisition
- Real-life case studies demonstrating how investing in your brand can strengthen your position and support future acquisition
A selection of healthy breakfast options will be provided.
Meet our speakers:
Jane Entwistle, Co-Founder at Entyce Creative
Jane is Co-Founder and Co-Director of Entyce Creative, a leading brand and creative agency. Jane has worked directly with several business owners preparing their brand for sale, including LSTC Group (acquired by SOCOTEC in 2026) and Zodeq (acquired by Praetura Group in 2022), among others, shaping the identity, reputation and positioning that make a business stand out to buyers. A member of the exclusive '42 under 42' and winner of the DIB 'Marketing Personality of the Year 2026' award, Jane brings a strategic, creative lens to how a brand can be built to maximise value ahead of exit.
Matt Tyson, Founder, Serial Entrepreneur & Exit Strategist
Matt Tyson is an entrepreneur, business adviser and exit strategist with more than two decades of experience building, buying, scaling and selling businesses.
As founder and former Group CEO of Workr Group, Matt helped build the business from the ground up, growing it organically and through strategic acquisitions before achieving an eight-figure exit within six years.
Across his career, Matt has been involved in nine acquisitions, sold two businesses as a principal and has also advised business owners through the sale process. This experience on both sides of the table gives him a practical understanding of what makes a business genuinely valuable to a buyer.
Jonathan Leafe, Managing Director - Leafe Consultancy
Jonathan Leafe built Hull-based creative and digital agency Strawberry from a two-person team in 1993 into a 40-strong, top-tier independent agency, before orchestrating a successful exit in 2017.
Through Leafe Consultancy, Jonathan leverages nearly three decades of operational experience to help leaders optimise performance, build enterprise value, and navigate successful exits. He is the author of I’m an Agency Owner, Get Me Out of Here, and has mentored over 140 business owners. On today’s panel, Jonathan brings real-world experience on what it takes to shape a brand that buyers actively seek to acquire.
Georgina Anwyl, Senior Associate - HM3 Legal
Georgina supports business owners, entrepreneurs and family‑run companies with the full spectrum of corporate law matters. She supports SMEs at pivotal moments from shareholder arrangements, employee share schemes, to company restructures and business sales. Whether you are buying or selling a business, reshaping your corporate structure, planning for succession or exit, Georgina provides calm, commercial and clear legal guidance. She is known for her exceptional practical approach, straightforward communication and ability to keep transactions progressing without unnecessary complication (which adds to the cost!) Her focus is on protecting value, minimising risk and ensuring the process feels structured and manageable from start to finish.
Agenda
9am – Arrival and networking breakfast
9.30 – 10.15am – Hear from our panel of speakers
10.15 - 10.45am – Q&A
11am - Close
Event venue & nearby stays
King Street Townhouse Hotel, 10 Booth Street, Manchester, United Kingdom
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