About this Event
You’ve Tried a Little Bit of Everything. You Still Can’t Tell What’s Working.
A 3-part workshop series to help founders build a marketing system that fits their business.
If you’re a founder or small business owner, you’ve probably posted on social, sent emails, and maybe bought some ads. And you still can’t point to what’s actually driving revenue. That ends here. In the BRITE Marketing Series, marketing strategist Moni Oloyede helps you stop chasing trends and start building a system that works for your business. Across three hands-on sessions on March 17th, 24th, and 31st, you’ll learn how to define your ideal customer, attract quality leads, and turn them into paying clients, all with simple tools you can use right away.
Good marketing isn’t about doing more. It’s about doing the right few things consistently.
THIS IS FOR YOU IF
- You’re running a dozen marketing activities and can’t tell which ones are paying off
- You’re not sure who your ideal customer actually is, let alone where to find them
- You’re generating some interest, but it isn’t turning into sales
- You want a system you can run yourself, not an agency retainer
WHAT YOU’LL WALK AWAY WITH
- Clarity on who your customer really is and where to reach them
- A focused set of channels to prioritize, and permission to drop the rest
- Confidence creating content and lead magnets that actually work
- Affordable ways to track whether your marketing is working
- A simple nurture system that turns leads into sales
- Practical ways to use AI to personalize outreach without sounding like a robot
ABOUT THE INSTRUCTOR — Moni Oloyede, Marketing Advisor, Maryland Innovation Center
- Founder of MO MarTech, with nearly 20 years of digital marketing experience
- Holds a Master’s in Marketing from Johns Hopkins University
- Teaches small business owners how to cut through the noise and build strategies that last
- Known for wit and principle-based teaching that makes marketing fundamentals click
DETAILS
📅 3-part series · Wednesdays: March 17th, March 24th & March 31st, 2027 · 5:30–7:00 PM ET
📍 In person or virtual · Maryland Innovation Center, 6751 Columbia Gateway Drive, Columbia, MD 21046
⏱️ 3 sessions · 90 minutes each
🎟️ Workbook, templates, and live Q&A each session
💵 Early Bird · Virtual $25 | In Person $35
💵 General Admission · Virtual $35 | In Person $55
The 3-Part Series
Part 1: Build Your Marketing Foundation (March 17th)
Define your ideal customer profile, identify the right channels, and set the roadmap for your marketing.
Part 2: Attract and Engage Leads (March 24th)
Learn practical lead generation strategies, create content with purpose, and set up affordable systems to track results.
Part 3: Nurture and Convert Customers March 31st)
Support your buyer’s journey, use AI to personalize your outreach, and design a simple conversion flow that turns interest into revenue.
Join us for the BRITE Marketing Series and walk away with a clear, sustainable marketing system you can put into action immediately.
Disclaimer:
By registering for this event, you agree that your contact information may be shared with the event sponsor(s) for follow-up communications related to the event or their services. If you prefer not to have your information shared, please contact the event organizer directly.
Please note: Photos, videos and recordings may be taken during the event and used for marketing or promotional purposes by the organizers and sponsors. By attending, you consent to the use of your image and likeness in these materials.
Disclaimer:
By registering for this event, you agree that your contact information may be shared with the event sponsor(s) for follow-up communications related to the event or their services. If you prefer not to have your information shared, please contact the event organizer directly.
Please note: Photos, videos and recordings may be taken during the event and used for marketing or promotional purposes by the organizers and sponsors. By attending, you consent to the use of your image and likeness in these materials.
Event venue & nearby stays
Maryland Innovation Center (MIC) - Mentorship & Support for Startups, 6751 Columbia Gateway Drive, Columbia, United States
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