Brewzle X Old Dominick Distillery Takeover

Saturday, October 3, 2026 | 2:00–6:00 PM
Old Dominick Distillery | Memphis, Tennessee

Before we hit the road, we’re taking over Old Dominick Distillery in Memphis for an afternoon built for the Brewzle community.

Join TJ and the Brewzle team as we officially kick off the annual Rooster Run Bourbon Hunt with an exclusive distillery takeover featuring whiskey samples, barrel picking, behind-the-scenes experiences, cocktails, giveaways, food, and plenty of time to hang out with the community.

And this year, your ticket comes with something especially important:

The first 50 ticket purchasers will have the opportunity to buy a Brewzle x Old Dominick Rooster Run bottle at the Old Dominick Distillery.

Your event ticket does not include the bottle. Bottle purchases will be made separately at Old Dominick Distillery during the event.

Limited to the first 50 ticket purchasers. A limited number of additional bottles will be made available at the event.

This isn't just a group vote. You get to pick your very own single barrel.

Head into The Roost for a guided tasting featuring four Brewzle-selected single barrels and experience a proper single barrel picking expeience.

Taste through the contenders and choose which option you want to take home.

You'll also have the opportunity to purchase and label your selected single-barrel bottle through the Old Dominick retail shop and take it home with you that day.
Please arrive at The Roost at least 10 minutes before your selected Barrel Pick time.

Your Barrel Pick reservation does not determine your event arrival or departure time. We encourage you to arrive early and enjoy the full Brewzle Rooster Run Kickoff from 2:00 PM–6:00 PM.

EVENT HOURS: 2:00 PM–6:00 PM
YOUR SELECTED TIME: Barrel Pick Experience only

Rooster Run wouldn't start without Brewzle.

Meet TJ, hang out with the Brewzle team, talk whiskey, and spend the afternoon with fellow members of the Brewzle community before the hunt hits the road.

Go beyond the tasting room and explore the working distillery at your own pace.

Your ticket includes access to a self-guided distillery experience through Old Dominick's bottling, milling, distillation, and fermentation areas.

Come and go throughout the afternoon and explore on your schedule.

Curious about what's happening behind the scenes at Old Dominick?

Visit the R&D Tasting Bar and sample experimental spirits from the Old Dominick production team.

Each guest will receive three R&D sample tickets with admission.

You might just taste something before the rest of the world does.

Throughout the takeover, we'll be giving away Old Dominick and Brewzle swag. Every ticket includes entries into the day's giveaways.

Every guest will receive a specialized event Glencairn and lanyard to commemorate the inaugural stop of Rooster Run.

Take them with you. You'll want proof you were there when the rooster started running.

We're coming to Memphis for more than whiskey.

Event attendees will have access to special offers and discounts from participating Memphis restaurants and shops, giving you another reason to explore the city while you're here.

Food trucks will also be on-site during the takeover, with Old Dominick's museum transformed into a dining area where guests can sit, eat, and recharge before diving back into the festivities.

Back Beat Tours will provide hotel shuttle service, running 30 minutes before and one hour after the takeover. Ticket holders will receive an exclusive discount on experiences booked with Back Beat Tours that weekend.

Want to go beyond what's included with admission?

A limited number of specialty experiences will be available as ticket add-ons through Eventbrite.

Capacity is extremely limited, so advance reservations are strongly encouraged.

Beginning at 3:00 PM | Sessions every 30 minutes
Limited to 20 guests per session (5 total sessions)

Go where general admission doesn't.

Join an Old Dominick tour guide for an exclusive trip into the Front Street Aging Loft and get a closer look at how Old Dominick whiskey develops as it rests in the barrel.

You'll explore the aging process, hear insights you won't get during the self-guided experience, and have the opportunity to taste Old Dominick whiskey straight from the barrel.

3:00 PM & 4:00 PM
30 guests per class | 30–45 minutes (2 total classes)

Take your place behind the bar with the Old Dominick cocktail team.

During this interactive class, you'll explore cocktail history, discover how classic drinks came to be, learn why thoughtful ingredients matter, and pick up the techniques that turn a good cocktail into a great one.

And because every good class deserves a souvenir, your experience includes a special take-home gift.

We're not wrapping things up quietly.

Tennessee takes on Auburn, and Old Dominick will host a game-day watch party at the distillery after the takeover is over.

Grab a drink, find your side, and settle in as whiskey country collides with SEC football.

Whether you're wearing orange, orange-and-blue, or wisely choosing to remain neutral, you're invited to stick around and watch with us.

Coming to Memphis for the Brewzle Rooster Run Kickoff? Stay awhile.

Rooster Run starts at Old Dominick, but your Memphis weekend doesn’t have to end there. Ticket holders will unlock access to special Downtown Memphis hotel room blocks, exclusive Backbeat Tours offers available throughout the weekend, and select perks from participating local restaurants, shops, and businesses.

Whether you’re coming from down the road or traveling across the country, make the most of the trip. Come in early, stay late, explore Memphis, discover a few local favorites, and experience the city alongside the Brewzle community.

Hotel booking links, tour options, and participating local offers will be shared exclusively with ticket holders after purchase.

Come taste what's happening at Old Dominick.

Pick your own barrel.

Meet TJ and the Brewzle team.

Explore Memphis.

And be there when Rooster Run officially begins.

Once takeover tickets are gone, they're gone.

Grab yours and meet us in Memphis.

This is a 21+ event. A valid government-issued photo ID is required for entry and alcohol service.

Brewzle x Old Dominick Rooster Run and Single-barrel bottle purchases are separate from event admission and subject to availability and applicable laws.

R&D Tasting Bar admission includes a maximum of three samples per guest.

Aging Loft Experiences and Cocktail Classes require separate add-ons and have limited capacities. Guests must select an available session when purchasing their add-on.

Food and beverages from participating food trucks are sold separately unless otherwise stated.

Participating Memphis business offers and discounts are subject to the individual businesses' terms, availability, and restrictions.

Giveaway prizes, timing, and eligibility are subject to event rules.

Please drink responsibly.

Info: Single Barrel Experiences, Self-Guided Distillery Tours, R&D Tastings, Food Trucks, Giveaways & More

Info: Dependent on game time. 2:30-3:30 p.m. ET or 5-7 p.m. CT

Event venue & nearby stays

Old Dominick Distillery, 305 South Front Street, Memphis, United States

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