Brandon Copeland discusses Your Money Playbook

Mon Apr 21 2025 at 05:30 pm to 07:00 pm UTC-04:00

3601 Walnut St | Philadelphia

Penn Bookstore
Publisher/HostPenn Bookstore
Brandon Copeland discusses Your Money Playbook
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This accessible and inspirational guide puts the playbook for creating the life you've always imagined right in the palm of your hand.
About this Event

From an NFL linebacker turned Ivy League professor, discover realistic and foolproof strategies for building financial freedom in the modern world.

Brandon Copeland's determination to succeed and create the life he wanted launched him from Baltimore to the University of Pennsylvania and then to the NFL. Over his 10-year playing career, he saved and invested the majority of his earnings, created other business opportunities, and motivated his teammates as the locker room's money professor. He returned to the same Ivy League classrooms midway through his football career to launch his Life 101 financial education platform, reaching thousands of students in person and online.

Now, in this guide, Copeland breaks down his life-changing course into four digestible quarters:

  • The Art of Hustle--optimizing opportunities and generating multiple streams of income. The Power of Growth--demystifying investing and making money work for you. The Commitment to Smart Spending--saving on major expenses and reducing everyday costs. The Promise of Legacy--unpacking dreaded topics like insurance, wills, and estate planning.

Your Money Playbook is a bold, practical, and action-oriented blend of candid introspection and strategy to help readers confront their financial insecurities and commit to building new, game-changing mindsets and practices. This accessible and inspirational guide puts the playbook for creating the life you've always imagined right in the palm of your hand.


Brandon Copeland (Cope) is more than a ten-year NFL veteran; he's a visionary CEO leading the charge at Athletes.org, the players' association for college athletes. Born in Baltimore, MD, Copeland's journey has taken him from the gridiron to the forefront of financial education and entrepreneurship. A graduate of the University of Pennsylvania, Copeland has made it his mission to democratize access to financial information throughout his NFL career.

From his role on CNBC's Financial Wellness Council to instructing at Penn and appearing on Netflix's Buy My House, Copeland has tirelessly shared his message, emceeing and keynoting events nationwide. Through his foundation, Beyond the Basics Inc., he empowers underserved communities, earning him the Alan Page Community Service Award, the NFLPA's top honor for civic engagement, and a coveted spot on the Forbes 30 Under 30 list. He played for his hometown team, the Baltimore Ravens, Tennessee Titans, Detroit Lions, New York Jets, New England Patriots, and Atlanta Falcons.


Commendation Quotes:
"I have known Brandon on and off the field from his days as an All-Ivy student athlete to his incredible years in the NFL to his current life as a family man, businessman, and role model. Thus, it is no surprise to me that Brandon's first book, Your Money Playbook, uses his diverse experiences to give readers the insightful guidance needed to have brighter financial futures."
--Robert Wolf, Former CEO & Chairman, UBS America, and Economic Advisor to President Obama

" Your Money Playbook is a valuable resource for anyone seeking financial wellness. Brandon Copeland's heart, wisdom, and experience shine through, making this inspiring and beautifully written book a must-read!"
--Stacey Tisdale, CEO & President, Mind Money Media; TV Broadcast Journalist; and Author, The True Cost of Happiness

"This book will go down in the hall of fame of financial literacy literature. It is a game changer for financial empowerment. Brandon has created a playbook for life's major money decisions, making complex topics accessible and actionable."
--Justin Tuck, Vice President, Goldman Sachs Private Wealth Management; 11-year NFL Veteran; 2X Super Bowl Champion

"Brandon's heart is truly set on uplifting others, a trait that shines through in everything he does. Your Money Playbook is a testament to his spirit and his desire to enrich the lives around him . . . The book makes financial strategies easy to understand and use for yourself. Brandon isn't just teaching you how to save; he's showing you how to win!"
--Mikey Taylor, Cofounder, Commune Capital; Professional Skateboarder

" Your Money Playbook is the blueprint for anyone ready to take leaps and bounds forward with their personal finances. Cope's insights are invaluable, making the topic of money engaging and accessible for all. It's like having a coach in your corner, guiding you toward financial success."
--Ross Mac, Financial Educator, Hip-Hop Artist, and Entrepreneur


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Event Venue & Nearby Stays

3601 Walnut St, 3601 Walnut Street, Philadelphia, United States

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