About this Event
You serve everyone. But when a buyer scrolls past your post or searches for an agent, will they remember you, or even find you?
This class tackles both halves of that problem. First, you’ll learn how to get found. Then, you’ll figure out what people should find when they get there.
Part 1: Lunch from Sevier Ave Burger + Get Found (30–45 minutes), with Jess Curtis of JBird Digital
Jess is a Knoxville entrepreneur and creative collaborator dedicated to empowering businesses through web development & consultation. She’ll break down why SEO matters for Realtors and share easy, actionable tips you can put to work the same day, no tech background required.
Part 2: Branding YOU (2-hour CE), with Bekah Ruckart of The Mortgage Gallery
This isn’t a lecture. It’s a hands-on workshop where you’ll work through a guided workbook and leave with your own Brand Bible: a one-page guide to who you serve, how you sound and what you post. You’ll:
- Find your “why” and turn your values into how you actually do business.
- Figure out who you’re really for, using your real clients, without saying “everyone.”
- Write a one-liner you can say out loud at a closing table.
- Find your voice, and the clichés to retire for good.
- Build content ideas that sound like you, not like every other agent in your feed.
- Leave with a full brand guide that actually sounds like you.
What to bring: yourself, hungry belly, hungry mind, and a charged phone. Optional homework: text three past clients and ask, “What three words would you use to describe working with me?”. You'll be glad you did and you'll use this during class!
Who it’s for: Realtors at any stage, whether you’re brand new or have been in the business for years and want to stand out.
Event venue & nearby stays
Hi-Wire Brewing - Knoxville, 2020 Barber Street, Knoxville, United States
Concerts, fests, parties, meetups — all the happenings, one place.