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How do you turn a $40 million ballpark renovation into one brand people actually feel? Come find out from the person who did it.Join AIGA Asheville for an inside look at the transformation of both the legendary Tourists baseball brand and HomeTrust Park with Team President Brian DeWine.
Explore how the Asheville Tourists turned a $40 million ballpark renovation into a cohesive brand experience. This session touches on the club's 2011 rebrand, its fan-favorite identities — Beer City and the Snot Otters — and how design now connects everything from historic preservation and public art to wayfinding and the fan journey.
After a brief presentation and Q&A in the brand-new Tourists Home Clubhouse, attendees will get an exclusive tour of the renovated ballpark, seeing firsthand how branding and storytelling shape one of Asheville's most recognizable, family-friendly attractions.
⏰ SCHEDULE 6:00 — Gates open + networking 6:30 — Presentation with Brian DeWine 7:00 — Q&A 7:20 — Ballpark tour 8:00 — Wrap
🎟️ TICKETS $20 general admission $10 for AIGA members with code AIGAAVL
Advance purchase only. Tickets are limited.
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Event venue
HomeTrust Park, 30 Buchanan Place,Asheville, North Carolina, United States
Tickets
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