About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
For more information on venue address, reach out to "[email protected]"
About This Course
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks, and beverages will be provided during the session
Course Overview:
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
Learning Objectives:
After completing this course, Individuals will be able to demonstrate their understanding of:
● SWOT Analysis in Marketing
● Marketing Research
● Real Time Marketing
● Brand Management
● Social Media (I)
● SEO Basics
● Social Media (II)
● Website Characteristics
● Capturing Leads
● Campaign Characteristics
Target Audience:
Anybody who is interested in learning Internet Marketing Fundamentals Skills
Why is it Right Fit for You?
This program is ideal if you want to understand how digital marketing works and how to apply it strategically to grow your business or career. It provides practical knowledge of SEO, social media, brand management, lead generation, and campaign planning. Whether you are an entrepreneur, marketing professional, or business owner, this course equips you with the essential tools to build visibility, attract the right audience, and create measurable marketing results in today’s digital world.
©2026 Catils. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.
Can this Internet Marketing Fundamentals course be customized for our organization?
Yes, we offer customized in-house Internet Marketing programs tailored to your industry, target audience, and marketing objectives. The training can incorporate your existing campaigns, digital platforms, and brand strategy to ensure practical relevance and measurable impact. Delivery format, duration, and focus areas can be aligned with your business goals and digital growth plans.
📧 Contact us today to schedule a customized in-house, face-to-face session: [email protected]
Agenda
Module One: SWOT Analysis in Marketing
Info: ● Strength
● Weaknesses
● Opportunities
● Threats
● Case Study
● Module One: Review Questions
Module Two: Marketing Research
Info: ● Consume All Media
● Finding the Right Price
● Product Development and Improvement
● Identify Your Target Audience
● Case Study
● Module Two: Review Questions
Module Three: Real Time Marketing
Info: ● Dynamic Content
● Engagement Builds Followers
● Constant Readiness and Monitoring
● The Time the Place and the Media
● Case Study
● Module Three: Review Questions
Module Four: Brand Management
Info: ● Every Interaction Counts
● Consistent Through all Media
● Unique Qualities
● Needs to be Actively Managed
● Case Study
● Module Four: Review Questions
Module Five: Social Media (I)
Info: ● You are Building a Community
● A Personal Touch
● Brand Champions
● Make it Easy to Share
● Case Study
● Module Five: Review Questions
Module Six: SEO Basics
Info: ● Relevant and Original Content
● Keywords
● Value Proposition
● Linking
● Case Study
● Module Six: Review Questions
Module Seven: Social Media (II)
Info: ● Content is King
● Blog and Interact
● Webinars
● Constant Monitoring
● Case Study
● Module Seven: Review Questions
Module Eight: Website Characteristics
Info: ● SEO Optimization
● Landing Page
● Analytics
● Mobile and Tablet Friendly
● Case Study
● Module Eight: Review Questions
Module Nine: Capturing Leads
Info: ● Lead Management and Generation
● Give Something Away
● Quality vs. Quantity
● Capture Repeat Customers
● Case Study
● Module Nine: Review Questions
Module Ten: Campaign Characteristics
Info: ● Tailored for Your Audience
● Use Powerful Words
● The 4 W’s of a Campaign
● Monitor and Tweak
● Case Study
● Module Ten: Review Questions
Module Eleven: Wrapping Up
Info: ● Words from the Wise
● Review of Parking Lot
● Lessons Learned
● Completion of Action Plans and Evaluations
Event Venue & Nearby Stays
regus ON, Ottawa - Albert & Metcalfe, 116 Albert Street Suite 200 & 300, Ottawa, Canada
CAD 605.73 to CAD 776.51
