About this Event
Books Behind the Business: “Shoe Dog” with Brian Lock
Tuesday, November 17, 2026, 5:30 to 6:45 p.m.
Santa Fe Brewing Company, Community Room (upstairs in the main building), 35 Fire Place, Santa Fe, NM 87508
Join the City of Santa Fe Economic Development Division (CSFEDD) team for the Books Behind the Business book club with Brian Lock, owner and president of Santa Fe Brewing Company.
Brian joined New Mexico’s original craft brewery as a partner in 1996, later bought out his partners to become sole owner, and grew it into the largest brewery in the state. He’ll discuss Phil Knight’s “Shoe Dog: A Memoir by the Creator of Nike,” and what it takes to start and run a business, drawing on his own path building one of Santa Fe’s best-known companies.
Whether you’re a business owner, entrepreneur, creative, student, or simply enjoy thoughtful conversations about leadership and community, this session offers a chance to learn, connect, and swap ideas.
Register: https://www.eventbrite.com/e/books-behind-the-business-shoe-dog-with-brian-lock-tickets-2003361681719.
Event venue & nearby stays
Santa Fe Brewing Company (Beer Hall at HQ), 35 Fire Place, Santa Fe, United States
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