About this Event
Bing Gordon and Chloe Gordon join us with their guide to building better products and delighting customers using the billion-dollar secrets of video game design.
About the Book
Video games are the biggest entertainment industry in the world for a reason: they tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses?
These are the questions Bing Gordon has been trying to answer over his forty-year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the games and companies we engage with every day: EA Sports, FarmVille, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few.
Now, in Everybody Wins, Bing and his daughter, Chloe Gordon, dive into each of the eight core elements of his checklist, lessons extracted from a lifetime in games:
- Wow Moments: Lead with unforgettable moments of exaltation
- Invest and Express: Create opportunities for self-expression and recognition
- Session Economics: Make every session feel worth the time it took
- Social Integration: Prioritize integrating social connection, always
- Retention Hacking: Build “forever franchises” that delight and grow
- Game Loops: Design satisfying repetition
- Quantify Everything: Measure achievements at the micro-level
Packed with unforgettable stories of Bing’s mind-boggling career, Everybody Wins imparts hard-earned wisdom that any business and anyone can implement for creating irresistible products and experiences. As all well-designed games show, when these principles are applied, you’ll always feel like you’re winning.
ACCESSIBILITY: We never want cost to be a barrier to admission for our community. Please email events [at] keplers [dot] org if you would like to attend this event but cannot afford a ticket. To request an accommodation under the Americans with Disabilities Act (ADA) for this event, please email events [at] keplers [dot] org at least one week prior to the event.
REFUND POLICY: We will refund your ticket up to 7 days before the event.
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Event venue & nearby stays
Kepler's Books, 1010 El Camino Real, Menlo Park, United States
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