About this Event
What does it really take to make a startup investable today? A compelling pitch deck, a strong founding team, a scalable business model, or something more?
In an increasingly competitive investment landscape, raising capital is about much more than presenting a great idea. Investors are looking for the right combination of market opportunity, traction, execution, vision and the ability to build a sustainable business.
Join us at Barcelona Finance Hub for an open panel discussion bringing together different perspectives from across the startup and investment ecosystem: venture capital, business angel investment, entrepreneurship and academia.
Through an engaging conversation between investors, founders and industry experts, we will explore what truly drives investment decisions today, what makes a startup stand out, and how founders can position themselves to attract the right investors.
What will we discuss?
- Beyond the pitch deck: What are investors really looking for when evaluating a startup?
- The investor's perspective: How do VCs and business angels assess opportunities, risks and potential?
- Building an investable business: What makes a startup attractive beyond its idea and initial traction?
- From fundraising to growth: What should founders know before approaching investors?
- The changing investment landscape: How are expectations and investment criteria evolving in today's market?
Meet the speakers
- Aurora Maggio – TEDx Speaker, Co-founder & CEO at Zefi.ai
- Mercè Tell – Co-founder & COO at Encomenda Capital Partners
- Carlo Sala – Associate Professor & Director of the MSc in Finance at ESADE
- Adrian Escabias – Managing Partner at Aticco Lab (Moderator)
Whether you are a founder preparing for your next fundraising round, an investor looking for new opportunities, or simply interested in understanding how investment decisions are made, this conversation is for you.
Connect with the ecosystem, exchange perspectives and get a closer look at what makes a startup truly investable.
The event is open to the startup, investment and entrepreneurial ecosystem.
Spaces are limited. Register now and join the conversation!
Event venue & nearby stays
Barcelona Finance Hub by Aticco, 19 Passeig de Gràcia, Barcelona, Spain