About this Event
Beneath the Brilliance: A Book Launch Celebration with Shaina Lane
You’re invited to an evening of sparkle, celebration, and purpose at Siegel Jewelers as we celebrate the launch of Shaina Lane’s new book, Beneath the Brilliance: Sparkle Like a Diamond Without Cracking Under Pressure.
Written for high-achieving women who are used to being the capable ones, the dependable ones, and the ones everyone counts on, Beneath the Brilliance explores the pressure high-achieving women carry beneath the polished exterior, and what it takes to stop equating how much you can handle with how strong you are.
Because survival isn’t the same as being strong.
And being brilliant shouldn’t leave you cracking under pressure.
Join Shaina, Siegel Jewelers, and nonprofit partner Every Woman’s Place for a special evening inspired by the message at the heart of the book: celebrating our brilliance while being more intentional about the pressure we choose to carry.
Come early! The first 50 guests will receive a limited-edition Beneath the Brilliance swag bag filled with goodies from our launch partners.
WHAT TO EXPECT
Come ready to mingle, shop, connect, and celebrate! Throughout the evening, you’ll have the opportunity to:
• Meet Shaina and hear the story behind Beneath the Brilliance
• Hear a special reading from the book
• Bring your book and have it personally signed by Shaina
• Shop the beautiful collections at Siegel Jewelers
• Enjoy wine, refreshments, and light bites served charcuterie-style
• Enter to win special raffle prizes
• Meet the team from Every Woman’s Place and learn more about their work supporting women and families in West Michigan
• Take photos, mingle, and connect with other women in the community
A CELEBRATION WITH PURPOSE
Beneath the Brilliance is ultimately about women, which is why giving back to women is an important part of this launch.
Shaina is proud to partner with Every Woman’s Place, a West Michigan nonprofit providing services and support to women, youth, and families. For every copy of Beneath the Brilliance sold through January, $1 will be donated to Every Woman’s Place.
Representatives from the organization will join us during the celebration to share more about their mission, their impact, and how our community can support the women and families they serve.
BOOKS + DIAMONDS? WE COULDN’T RESIST.
There may be no better place to celebrate Beneath the Brilliance than Siegel Jewelers.
The diamond is more than an image on the book’s cover. It’s woven throughout Shaina’s message about pressure, strength, resilience, and what it really means to sparkle.
Siegel Jewelers is opening its doors to bring that message to life for an evening, giving us the perfect setting to celebrate the launch, browse a little sparkle, connect with one another, and maybe even go home with a special prize.
ABOUT BENEATH THE BRILLIANCE
Beneath the Brilliance: Sparkle Like a Diamond Without Cracking Under Pressure offers a breakthrough paradigm for high-achieving women who appear polished and successful on the outside while quietly carrying enormous pressure underneath.
Through personal stories, practical insight, and Shaina’s Diamond Paradigm, the book challenges women to reconsider the belief that being capable of carrying something means they have to carry it.
This isn’t about becoming less ambitious, lowering your standards, or avoiding hard things.
It’s about recognizing the difference between the pressure that expands you and the pressure that slowly erodes you. It’s about releasing what was never yours to carry and choosing the right hard.
COME CELEBRATE WITH US
Whether you’ve followed Shaina’s journey for years, are discovering Beneath the Brilliance for the first time, or simply want to spend an evening connecting with and supporting women in our community, we’d love to celebrate with you.
This event is complimentary, but RSVP is requested.
Reserve your spot, bring a friend, and join us at Siegel Jewelers for an evening of books, diamonds, connection, prizes, and purpose.
We encourage you to purchase your book ahead of time from your favorite online retailer and bring it in to be signed.
Agenda
🕑: 05:30 PM
Doors Open: Mingle, Shop & Sparkle
Info: Be among the first 50 attendees to arrive and receive a SWAG bag! Grab a drink, connect with other guests, and browse Siegel Jewelers. Explore the evening’s AMAZING raffle opportunities. Be sure to snap a few photos while you’re here!
🕑: 06:00 PM
Welcome & Celebration
Info: We’ll officially kick off the evening with a warm welcome from our hosts and a look at what’s in store for the night. We’ll also take a moment to recognize and thank the incredible launch partners and sponsors who helped bring this celebration to life.
🕑: 06:05 PM
A Welcome from Siegel Jewelers
Info: Hear from the Siegel Jewelers team about this special partnership, the connection between diamonds and the message behind Beneath the Brilliance, and the sparkle they’ve added to our celebration.
🕑: 06:10 PM
Purpose Behind the Partnership
Info: Meet our nonprofit partner, Every Woman’s Place, and learn more about the work they’re doing to support women and families in West Michigan, plus why giving back is an important part of the Beneath the Brilliance launch.
🕑: 06:15 PM
Behind Beneath the Brilliance with Shaina Lane
Info: Shaina shares the heart behind Beneath the Brilliance, why she wrote it, and the message she hopes high-achieving women will carry with them long after they turn the final page.
🕑: 06:20 PM
A Special Reading
Info: Experience a selected passage from Beneath the Brilliance and a glimpse into the stories and ideas inside the book.
🕑: 06:40 PM
Book Signing, Shopping & Celebration
Info: The rest of the evening is yours to enjoy. Meet Shaina and have your book personally signed, browse Siegel Jewelers, take photos, connect with other guests, and continue celebrating Beneath the Brilliance with us.
🕑: 07:00 PM
Giveaway Winners Announced
Info: Stick around because we’re saving the giveaways for near the end! We’ll draw the winners of our featured prizes and experiences generously provided by our incredible launch partners. Take your time throughout the evening deciding where you want to put your tickets, then cross your fingers and see what you’re taking home!
Event venue & nearby stays
2845 Lake Eastbrook Blvd SE, 2845 Lake Eastbrook Boulevard Southeast, Kentwood, United States
Concerts, fests, parties, meetups — all the happenings, one place.