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The LOOK and beautyVISION 2026 trade fair took place at the MTP Group in Poznań, Poland, and has solidified its status as a premier event for hairdressing and beauty professionals. Attracting nearly 12,000 industry representatives from both domestic and international markets, this ninth edition of the trade fair showcased over 200 exhibitors, featuring top brands and innovative products across the cosmetics and hairdressing sectors. Notable exhibitors included Horta Med, Revitalash, Mitomo, and MedMelano, each presenting cutting-edge solutions and treatments in skincare and beauty. The event was characterized by a vibrant atmosphere filled with live shows, product launches, and opportunities to engage with renowned experts in the field.Throughout the event, attendees were treated to various stages dedicated to different aspects of beauty and hairdressing, including the Hair & Beauty Stage, Barber's Stage, and Speakers' Corner Stage. Key highlights included the MTP Group Gold Medal Awards Gala, where industry excellence was recognized with prestigious awards. The event also featured educational lectures, such as one presented by Dorota Cendlak, a cosmetologist and brand manager, focusing on innovative anti-aging and anti-inflammation solutions derived from Korean beauty trends. The successful culmination of the LOOK and beautyVISION 2026 trade fair not only showcased the latest trends and technologies in the industry but also fostered a spirit of collaboration and inspiration among professionals, setting the stage for future innovations in hairdressing and beauty.
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Event venue
MTP Group, Głogowska 14, 60-734 Poznań, Poland, Poznan
Tickets
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