About this Event
What if your love of music could become a career — on your terms, using technology as your instrument?
Beat, Brand & Beyond is a hands-on session where participants explore the intersection of music, technology, and creative entrepreneurship. A producer or beatmaker leads a live session showing exactly how music is made with digital tools today — then you get to make your own beat from scratch.
But this session goes deeper than the music. We'll talk about how the music industry has been transformed by tech — streaming, AI-generated sound, beat licensing, sync deals — and how young creators are building real careers from their bedrooms. All in just 2 hours.
WHAT YOU'LL DO
🎵 Live production demo — Watch a producer work in real time. See how a beat goes from idea to finished track.
🎧 Make your own beat — Hands-on time with music production software. No experience needed — just your ears and creativity.
💼 Music tech & the business — How technology has opened new income streams for artists: licensing, streaming strategy, content creation, and more.
🎤 Creator Q&A — A music tech professional answers your questions about turning a passion into a profession.
THE 2-HOUR SCHEDULE
11:00 AM — Welcome & producer intro
11:15 AM — Live production demo
11:45 AM — Hands-on: make your beat
12:30 PM — Music tech business talk & Q&A
12:50 PM — Share out & wrap up
1:00 PM — End
WHO THIS IS FOR
Ages 11-17 who love music, are curious about production, or want to explore the creative tech industry. No musical training required — just an open mind and a love for sound.
ADMISSION
This event is completely free. Registration is required as space is limited.
FOR PARENTS & GUARDIANS
This is a safe, structured, and inspiring 2-hour session for teens. Drop off at 11:00 AM and return at 1:00 PM. Questions? Contact us through the Eventbrite page.
Event Venue & Nearby Stays
ATDC, 75 5th Street Northwest, Atlanta, United States
USD 0.00
