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Strong communication is no longer just about delivering messages, it is about building trust, shaping perceptions and supporting organisational goals.
This 1-day professional workshop is designed to strengthen practical competencies in Public Relations and Marketing Communications through industry, relevant frameworks, real-world case studies and applied learning activities.
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08:30 - Arrival & Registration
09:00 – Programme Introduction and Participant Expectations
09:30 – Understanding in the Role of PR in Organisations
10:45 – Coffee Break
11:00 – Communication Stakeholders and Audiences
12:30 – Lunch
13:30 – Case Study Analysis of Brand Communication Campaigns
15:00 – Coffee Break
15:15 – Workshop – Communication Audit Exercise
16:30 – Discussion and Reflection
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• PR Professionals
• Marketing Executives
• Corporate Communication Officers
• Brand Managers
• Fresh Graduates
• Individuals seeking to strengthen communication and stakeholder engagement skills
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Grace Chiam
Director of PR & MarCom, BrandCulture PR
Vice President, PRCA Malaysia
HRD Corp Certified Trainer
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? 3 August 2026, Mon | 9AM – 5PM
? The Millen Penang
Registered by: 20 July 2026, Mon
Fee: RM1,700 per participant
501628302250
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✅ HRD Corp Claimable
✅ Lunch Provided
✅ Certificate of Attendance
Secure your seat now by scanning the QR code on the poster or via:
https://forms.gle/bC622Yzh5fE2r1qX9
For enquiries:
? +60 17-746 0154
Note: Details subject to changes.
Organised by BrandCulture PR & MarCom Agency
Event venue & nearby stays
The Millen Penang, Autograph Collection, Penang, Malaysia
Concerts, fests, parties, meetups — all the happenings, one place.