Auto Leasing/Sales/ Leadership & BDC Summit, at The Ball Park⚾

You’re not just at the ballpark—you’re at the epicentre of automotive excellence and transformation. Here, proven experts reveal real-world secrets of Sales, Leasing, and BDC Success—insights that ignite your growth, sharpen your skills, and boost your performance.

Picture yourself among ambitious peers, unlocking the playbook for deeper customer relationships, measurable processes, and actionable leadership strategies. The anticipation builds throughout hands-on masterclasses, dynamic networking, and lively discussions in the Blue Jays Room—then peaks as you cheer on the Blue Jays in an exclusive game-day experience from the Legends Lounge.

Don’t let this event pass you by. This summit isn’t just a workshop—it’s your launchpad for 2026 Q3 and beyond career success, income growth, and dealership profitability.

Whether you’re new Sales Rep, BDC Expert, or Dealership Leader, you’ll leave inspired, empowered, and ready to win.

Secure your tickets to this one-of-a-kind event—where automotive mastery meets unforgettable moments. Register now and be part of the story!

Why Attend?

The Reid Method Sales Mastery Summit Series is your opportunity to elevate your career, increase your income, and build winning teams in the automotive industry. Gain confidence and master relevant leadership and communication skills, learn proven strategies for BDC management and operational clarity.

Benefit from comprehensive guides to developing a successful sales mindset, improve lease performance and portfolio management skills, and discover how leasing boosts results for sales teams, dealerships, and customers alike.

With practical frameworks, measurable processes, and guidance from industry leaders like Shawn Armorer, Jason Harris and Everold Reid, you’ll leave equipped to drive Sales/BDC growth, strengthen customer relationships, and create a Leasing Culture.

Plus, enjoy exceptional networking, learning, and exclusive event experiences. Cap off your day with the excitement of the Blue Jays vs. Phillies game. Don’t miss out on this transformative, career-enhancing event—register now and take your performance to the next level!

About the Event

This immersive workshop fuses together three key powerful programs—Sales Mindset Principles (SMP) , the Lease Performance Blueprint (LPB)— and New to our Summit Series — BDC Alchemy with Shawn Armorer into one dynamic "Home Run Experience at the Ball Park"⚾ (Toronto Rogers Center).

Event Highlights

• Sales Mastery, Leasing, BDC, and Leadership Masterclasses in the Blue Jays Room
• Networking, Dinner, and Drinks in the Legends Lounge
• Capped off with our two-time World Series Champs Toronto Blue Jays vs. Philadelphia Phillies.

Who Should Attend?

Whether you are a frontline Sales Rep, BDC Agent, Service Advisor, Senior Manager, or Dealer Partner, this event will inspire, energize, and empower you with proven strategies, real-world frameworks, and actionable Leadership insights.

What You’ll Gain:

• Strategic Framework to Sales/Leasing and BDC Success.
• Measurable Processes to lead Sales Teams to higher Lease Renewal & Penetration rates.
• Enhanced confidence and Stronger Relevant Leadership & Communication techniques.
• Strategic BDC Management using data-driven insights.
• BDC Operational Clarity.
• Master the Magic of Influence & Persuasion.
• A Comprehensive 12 Step guide to developing a Successful Sales Mindset.
• Lease Performance and Portfolio Mgmt. Skills.
• Discover Leasing Benefit's for Teams, Dealerships and Customers.

Looking to boost your sales results and create lasting connections with clients? Join us for an engaging session where you’ll receive a straightforward, proven playbook for building deeper relationships, mastering key techniques from the BDC Alchemist (Shawn Armorer) and The Reid Method's (Everold Reid). Exceed your goals—while increasing customer retention. Don’t miss this opportunity to elevate your skills and set yourself up for lasting success!

Event Sponsored by SIRO. With Jason Harris: Automotive Operator and SIRO Advocate.

Empowering Automotive Sales/Leasing/BDC and Leadership Excellence.

The Reid Method Sales Mastery Summit Series is a premier gathering of Industry Professionals, Sales Teams, and Leaders such as Shawn Armorer and Jason Harris:

Timing & Opportunity:

This event comes at a crucial time in the Retail Auto Space and is designed to equip attendees with actionable strategies, innovative tools, and a winning mindset to thrive in today’s competitive and unpredictable landscape.

Led by Everold Reid, this event offers unmatched exposure and engagement opportunities with transformative Expert Guest's also contributing and speaking virtually at this event. https://www.linkedin.com/in/everoldreid/

Everold is a Canadian-based sales strategist, coach, and speaker widely known for his expertise in the retail automotive industry. He is the founder of The Reid Method International and the author of the bestselling book, The Reid Method: A Blueprint for Achieving Sales Mastery https://a.co/d/3FBqEvR

Guest Speakers and Presenters

Shawn Armorer is a leading BDC (Business Development Center) strategist in the automotive industry, known for bridging sales, service, and customer communication. As owner and founder of BDC Alchemy Inc., he helps dealerships create revenue-generating BDC departments. "The BDC Alchemist," Shawn is recognized for turning operational challenges into measurable growth.

With over two decades of experience, Shawn’s transparent leadership and hands-on coaching have built high-performing BDC teams that consistently surpass expectations. He tailors strategies to each dealership’s unique culture, earning trust across North America and internationally for his focus on efficiency and results.

Reviews: https://share.google/4i6059MgP7SbS3d5A

Jason Harris | Automotive Operator and Siro Advocate

Jason Harris brings nearly three decades of experience to the automotive industry, having served as a dealer principal and respected retail automotive operator. Currently, he collaborates with Siro to assist dealerships in achieving meaningful visibility into their customer interactions across Sales, F&I, and Service departments. Harris’s expertise helps dealerships understand what is truly happening within these critical conversations.

By linking customer behaviours directly to outcomes such as gross profit, closing ratios, and overall customer experience, Jason Harris empowers dealers to transition from making assumptions to implementing effective strategies. His guiding principle is straightforward: profitability is not achieved by guessing, but through well-defined processes.

Lexus of Royal Oak. Calgary AB.

Todd R. Dealer Principal. We are a fairly new dealership and it was important to us to increase our leasing business. A colleague of mine referred Everold to us and we brought him to our dealership. We had Everold out twice and he greatly increased the leasing knowledge of our sales team. Since having Everold in for training our leasing penetration has increased from the low 40's to the high 60's. Thanks Everold

St. Catharines Nissan

Chris Rose. General Manager. I have been in the automotive industry since 1986 and it is always evolving yet a lot of training hasn't. Well, that is until now.The Reid Method does not only involve automotive it is about sales and how we interact with customers.I have attended several courses by some of the big names and none of them left me with the wow effect I felt after our day with Everold.My staff left the course with saying this was by far the best they have attended.If you are looking for motivational training this is the one and only I would recommend.

Nathaniel S. Lexus of Oakville. Everold is incredibly knowledgeable and diligent in how delivers the information to you. You can tell Everold truly wants to help and cares that everyone understands/follows along with the discussion. I 100% would recommend him to you and your team.

David Scherle. Burlington Toyota. Fairview Nissan. St Catharines Nissan. Myself and the management team would highly recommend Everold as a knowledgeable professional sales trainer! We took advantage of his sales training sessions, in store, and we we’re all motivated by his approach and systems he has molded from his distinguished sales career. His systems are sustainable for your team and easy to grasp. We took advantage of his leasing module and sales module to train and focus our staff for the year and beyond. Everald’s method to train and motivate for the long term and build loyal customers from your staff. Highly motivational and strategic methods. Myself and the management team would highly recommend Everold as a knowledgeable professional sales trainer! We took advantage of his sales training sessions, in store, and we we’re all motivated by his approach and systems he has molded from his distinguished sales career. His systems are sustainable for your team and easy to grasp. We took advantage of his leasing module and sales module to train and focus our staff for the year and beyond. Everald’s method to train and motivate for the long term and build loyal customers from your staff. Highly motivational and strategic methods. Sincerely, David. Dealer Principal.

Reviews: https://g.co/kgs/t4MZWBt

The Reid Method: A Blueprint for Achieving Sales Mastery https://a.co/d/3FBqEvR

Event Venue & Nearby Stays

Toronto Marriott City Centre Hotel, 1 Blue Jays Way, Toronto, Canada

Concerts, fests, parties, meetups - all the happenings, one place.

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