Name: Ask Female Founders: Creativity and Resilience - The Story of Yeda
Start: 2026-05-05T17:30:00+02:00
End: 2026-05-05T19:30:00+02:00
Location: hubraum - tech incubator of Deutsche Telekom

Ask Female Founders: Creativity and Resilience - The Story of Yeda

A bra for the pelvic floor, why test users broke into tears, and how to survive a oneyear funding delay. A mustattend!
About this Event

What do you do, when a secured financing solution is not happening? You need to be creative and resilient. Developing the first bra for the pelvic floor, Ania shares strategies of how to overcome hurdles when developing a hardware and even health-related product.

We will talk about prototype development, financing strategies, requirements for industry pilots and why users broke into tears during their famous test sessions. The story of Yeda is powerful in many ways. Join us for one of the most interesting founder stories of the Berlin Capital Region.

💡 What You Will Learn

How to develop a hardward product close to the market
How to attract funding and cope with a financing delay
How to use convertible loans to navigate the funding journey of your startup

A big thank you to the SIBB Incubator for sponsoring this event! The program supports founders in the fields of cybersecurity, trustworthy AI, and deep tech.
Apply by May 4 at

🧑‍🏫 Speakers

Anna Maria Ullmann - Co-Founder and CEO at Yeda

Building personalized FemTech solutions for pelvic floor health
Passionate about advancing women’s health innovation
Brings experience in building and scaling startup teams
Focused on turning health challenges into practical, user-centered solutions

moderated by: Etta Dannemann in her role as head coach

Etta Dannemann moderates the event in her role as Startup Coach at the SIBB Incubator. As a solopreneur, trainer, and architect by education, she loves creating new things — but even more, supporting others as they build and grow. Etta is passionate about empowering women in tech, helping them turn their ideas into action and leave their unique mark on the world.

🎯 Who Is This Event For

Aspiring female founders who want to learn from founders further along in their journey
Founders planning to raise a funding round and looking for practical tips and insights
Founders interested in finding out whether the Berliner Startup Stipendium is right for them