About this Event
This is a FREE event. However, registration is required to secure your spot in the masterclass in Melbourne. Morning tea will be served at the session.
No recording will be provided, so attend live to take part in the discussion, ask questions, and gain the full benefit of the session.
If you are unable to attend in person, you can register for the Online Masterclass on 23 September 2026 here.
Looking to Grow Your Business in Southeast Asia?
Join this masterclass to the gain insights, tools, and strategies needed to identify market opportunities, build trusted business relationships, and develop a successful market entry strategy across Southeast Asia.
Southeast Asia is one of the world's fastest-growing economic regions, offering significant opportunities for Australian businesses across sectors including food and beverage, education, technology, advanced manufacturing, professional services, healthcare, and clean energy.
However, success in these markets requires more than a competitive product or service. Businesses must understand market differences, identify the right opportunities, navigate cultural nuances, and build trusted relationships with customers, distributors, partners, and government stakeholders.
This interactive masterclass will help you take a structured and practical approach to expanding into Southeast Asia.
What You Will Learn
Participants will learn how to:
- Identify and assess opportunities across Southeast Asia
- Evaluate and prioritise markets
- Select suitable market-entry pathways.
- Build trusted business relationships and partnerships
- Navigate cultural differences with confidence
- Assess export readiness and market risks
- Develop a practical market-entry action plan
Markets Covered
Explore opportunities across Southeast Asia using practical examples from Singapore, Indonesia, Vietnam, Malaysia, Thailand and the Philippines, and learn a framework for evaluating and prioritising markets for your business.
You will also learn a practical framework for evaluating and prioritising markets based on your business goals, capabilities, and growth objectives.
Practical Framework and Interactive Activities
Participants will be introduced to practical tools and frameworks that can be applied to their business, including:
- Southeast Asia Market Opportunity Mapping
- Market Selection Exercise
- Cross-Cultural Business Scenarios
- Relationship Building and Stakeholder Mapping
- Market Entry Pathway Assessment
- Risk and Opportunity Analysis
- Go / Pause / Prioritise Market Decision Tool
- 30-Day Southeast Asia Engagement Plan
Who Should Attend?
This masterclass is designed for:
- Business owners and founders
- Exporters exploring Southeast Asian markets
- Sales and business development professionals
- Market expansion teams
- Manufacturers and service providers
- Technology and innovation businesses
- Companies seeking distributors or strategic partners
- Organisations looking to strengthen their regional engagement strategy
Whether you are new to exporting or already active internationally, this masterclass will provide practical tools and insights to help you engage more effectively with Southeast Asia.
Participant Outcomes
By the end of the session, participants will:
- Identify the most suitable Southeast Asian markets for their business
- Understand key cultural and business practices across the region
- Engage more confidently with customers, partners, distributors, and stakeholders
- Develop a tailored market-entry and relationship-building strategy
- Create a practical action plan for market engagement and growth
Secure Your Place
Whether you are considering your first export market or looking to expand your existing international footprint, this masterclass will provide practical guidance and actionable strategies to support your Southeast Asia growth journey.
Places are limited. Register today to secure your spot in person or online.
Facilitator
Shirley Ng, General Manager, International Competitiveness, Australian Industry Group
Linkedln
Australian Industry Group
The ASEAN–Australia Innovation Network (AAIN) seeks to strengthen connections between ASEAN diaspora professionals, entrepreneurs, industry leaders, researchers, investors and Australian businesses, creating new opportunities for innovation, talent exchange, trade, investment and international collaboration.
If you have any further questions regarding this program, please email: [email protected]
Acknowledgement:
The ASEAN-Australia Innovation Network Program is supported by the ASEAN-Australia Centre. Australian Industry Group is proud to be ASEAN-Australia Centre grant recipient.
The ASEAN-Australia Centre is focused on deepening engagement with Southeast Asia for a peaceful, stable and prosperous region.
It delivers programs and initiatives across four strategic pillars – Southeast Asia literacy, economic linkages, education and cultural connections. Find out more at
The ASEAN-Australia Centre supports the ASEAN-Australia Comprehensive Strategic Partnership and implements recommendations from
Event venue & nearby stays
Australian Industry Group, 441 Saint Kilda Road, Melbourne, Australia
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