Arts Marketing Skills: Public Relations in the culture sector

This session will be facilitated by Ellen Beardmore and Alex Deadman, both of whom have extensive PR experience in Sheffield's creative scene (Migration Matters, Tramlines Fringe and much more!).

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• Getting media coverage: Discover what makes a news story, how journalists work and the basics of writing a press release for your organisation
• Developing a PR plan around events: Learn how to build PR into your event timelines and maximise opportunities
• Crisis comms: Find out when you might need crisis comms, and strategies for dealing with those situations
• Audience development strategies: How to use a story across social channels and respond to journalist call-outs.

Plus the chance for one-to-one support, and interactive activities that put your learning into action.

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• 9:20am: Arrival & coffees (free hot drink inlcuded!)
• 9:30am: Workshop part 1
• 11:00am: Short break
• 11:15am: Workshop part 2
• 12:30pm: Networking & lunch (discounted sandwiches available to pre-order)

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• Please let us know about your access requirements when booking a ticket if you need further assistance
• We might be taking some pictures and footage at the event, so feel free to reach out in advance or on the day to let us know if you don’t want to be recorded
• Alt text: Culture Sheffield logo next to a picture of some jazz musicians with their instruments performing on stage
• Image credit: A screengrab of Double Time Jazz Orchestra at Tramlines Fringe, photographed by Aidan Joseph

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• Visit our website: https://culture.sheffield.gov.uk
• Check out our bulletin to find out about similar events: Sheffield City Council - Culture Sheffield
• Culture Sheffield's events are funded by UK LGF

Event venue & nearby stays

The Hide, 30 Scotland Street, Sheffield, United Kingdom

Concerts, fests, parties, meetups — all the happenings, one place.

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