About this Event
Your organization has people worth hearing from and work worth understanding through stronger mission storytelling and more meaningful sponsor engagement. A podcast can give both more room, while creating an ongoing way for supporters to participate in your mission.
Join ANEWBrand’s Steven Picanza & Roger Starkweather for a practical conversation about where podcasting fits in your marketing, what makes a sponsorship useful, and how existing budgets and supporter relationships could help get it started. We’ll explore what happens beyond the episode, including clips, email content, and sponsor participation.
What you will take away
- A simple framework for choosing a podcast concept, identifying potential sponsors, and planning the first episode.
- A clearer sense of whether podcasting fits your audience, mission, and team’s capacity.
- Ways to put a portion of an existing marketing or sponsorship budget toward a focused podcast effort.
- Ideas for involving current donors and corporate supporters as sponsors, with a clear role and value for each.
- Nonprofits learn how to build a sponsor proposition; businesses learn how podcast partnerships can connect their brand with a mission and audience.
Bring your questions
Expect a short example, visual support, and an open discussion shaped by the room. Built for nonprofit leaders, marketing and development teams, and businesses invested in social impact. No podcasting experience required.
Lunch & Learn Details:
- This event is capped at 15 attendees, once the limit is reached a waiting list is created.
- Each attendee will pay for their own lunch from our exciting new weekly menu.
- Complimentary Valet Parking is available
Speaker Bios:
Roger Starkweather , Co-Founder & CEO, ANEWBrand
Roger Starkweather is a brand strategist and business leader with extensive experience in retail, digital strategy, and marketing. He has worked with leading brands including Nordstrom, Starbucks, REI, and L’Oréal. As co-founder of ANEWBrand, he focuses on helping purpose-driven organizations strengthen their brands and create meaningful connections. Roger is also Chair of the NPAC Committee at the World Trade Center Seattle and is actively involved in community and philanthropic initiatives
Steven Picanza, Co-Founder, ANEWBrand & NJ Content Studio
Steven Picanza is a brand strategist and creative leader with more than 20 years of experience in branding, storytelling, and creative strategy. He is the co-founder of ANEWBrand and NJ Content Studio, as well as the host of Talking with Branders, where he explores ideas and conversations shaping the branding industry.
Agenda
🕑: 11:30 AM
Guests Arrive
🕑: 11:45 AM - 12:45 PM
Lunch, Discussion, Q&A
Event venue & nearby stays
World Trade Center Seattle, 2200 Alaskan Way, Seattle, United States
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