In partnership with Pentair Pool Products and Heritage Pool Supply
Hosted at Revel Surf | Mesa, Arizona
About this Event
Aiming Deeper presents: The Break
The Pool Industry's End-of-Summer Bash
In partnership with Pentair Pool Products and Heritage Pool Supply.
After months of long days, triple-digit temperatures, emergency calls, and the relentless summer rush, it's finally time to take a break.
The Break isn't a trade show. It isn't another sales meeting. It's a celebration of the people who keep Arizona's pools running all summer long.
Hosted at Revel Surf in Mesa, Arizona, this annual event brings together service technicians, repair specialists, builders, retailers, manufacturers, distributors, and business owners for a day of fun, competition, and genuine connection. It's an opportunity to step away from the trucks, put down the phones, and enjoy the company of the people who make this industry one of the best there is.
Whether you're catching your first wave, diving into a friendly competition, reconnecting with old friends, or meeting someone who becomes your next customer, business partner, or lifelong friend, The Break is about creating memories that last far beyond a single day.
What to Expect
- Beach volleyball tournament
- High dive competition
- Swimming and beach games
- Great food and refreshments
- Sponsor experiences and giveaways
- Networking with professionals from across Arizona's pool industry
- Awards ceremony and closing celebration
The Golden Sunglasses Award
The highlight of the day is the presentation of the Golden Sunglasses Award.
This isn't awarded to the best athlete or the biggest competitor. It's presented to the individual who best embodies the spirit of Aiming Deeper—someone who brings people together, welcomes others, encourages new friendships, demonstrates great sportsmanship, and leaves the event better than they found it.
Each year, one attendee will earn the honor of becoming that year's Golden Pole Award recipient, representing the values that make our industry stronger through community, leadership, and authentic connection.
More Than an Event
We believe the strongest businesses are built on strong relationships.
Some of the best ideas aren't born in boardrooms—they're sparked while cheering on a volleyball match, sharing a meal, catching a wave, or laughing with friends after another demanding Arizona summer.
That's why we created The Break.
A day to recharge.
A day to celebrate.
A day to reconnect.
A day to remember why we're proud to be part of this industry.
Join us as we celebrate another successful summer, make new memories, strengthen old friendships, and build new connections that will shape the future of Arizona's pool industry.
You've earned this. We'll see you at The Break.
Event venue & nearby stays
Revel Surf, 4503 South Power Road, Mesa, United States
Concerts, fests, parties, meetups — all the happenings, one place.