AI For Tourism: From AI Curious to AI Capable

Time: 9.30am to 12.30pm -Laptop Required & unpaid AI Account required

(eg. Claude, Chat GPT, Gemini, Co-Pilot)

Understand what AI means for your business and where to begin.

AI is changing how visitors research, plan and choose their experiences. But you do not need to become a technology expert or chase every new tool.

This workshop provides a practical introduction to AI for tourism businesses. You will explore how it can support marketing, administration and customer service, then examine your own business’s digital presence through a visitor and AI discoverability lens.

· A clearer understanding of AI and its practical relevance to tourism.

· Insight into how visitors use search and AI tools when planning travel.

· A practical review of how clearly your business and experiences are presented online.

· A better understanding of visitor needs and the language they use when searching.

· A prioritised starting point for using AI in your business.

· Guidance on responsible use, checking outputs and protecting sensitive information.

Best suited to: Tourism operators who are new to AI, have experimented but lack confidence, or want to strengthen their foundations before building more advanced workflows.

Take away: A practical discoverability audit and a prioritised list of opportunities for your business.

Time: 1.30pm to 4.30pm - Laptop Required & unpaid AI Account required

(eg. Claude, Chat GPT, Gemini, Co-Pilot)

Practical Applications for Your Tourism Business

Turn a real business task into a practical AI-assisted workflow.

Move beyond occasional prompting and explore how AI can support work you do repeatedly, such as responding to enquiries, preparing marketing content or organising business information.

Working on your own business, you will choose a useful task, define what a good result looks like and design an AI assistant or repeatable workflow. You will build and test a first version where practical, with clear boundaries and human review.

· A practical method for choosing a worthwhile AI use case.

· A clearer brief for the task, business information and result you need.

· Better instructions that help AI produce useful, relevant outputs.

· A designed assistant or workflow, with a first version tested where practical.

· Clear boundaries for privacy, accuracy and human approval.

· A focused 30-day implementation plan with a simple success measure.

Best suited to: Tourism operators who have basic experience using an AI tool and want to apply it more purposefully to their business.

You can attend this workshop without attending the morning session. Bring a recurring business task you would like to improve and some non-confidential business information to work with.

Take away: A practical workflow design, a tested starting point where feasible, and a 30-day action plan.

Time: 9.30am to 4.30pm, including a lunch break - Laptop Required & unpaid AI Account required

(eg. Claude, Chat GPT, Gemini, Co-Pilot)

Connect the opportunity to the implementation.

Attend both workshops to move through a complete learning journey: understand how AI is changing tourism, assess your business, identify a priority and put it into practice.

The morning helps you decide where to focus. The afternoon helps you build a practical response. You will work on your own business throughout, using the morning’s insights to inform your afternoon project.

· Build confidence before moving into hands-on application.

· Connect visitor needs and discoverability insights to your chosen AI task.

· Develop a more focused approach rather than experimenting with disconnected tools.

· Leave with an audit, prioritised opportunities, a workflow design and an implementation plan.

· Use a practical participant workbook with templates and take-home tools.

Best suited to: Tourism operators who want a supported pathway from understanding AI to applying it in their business.

Info: Make sense of AI and identify where it can help your tourism business. Explore changing visitor behaviour, review your digital discoverability and leave with practical priorities. Ideal for operators new to AI or looking for a clearer starting point.

Info: A light lunch with sandwiches, tea and coffee will be provided

Info: Turn a recurring business task into a useful AI-assisted workflow. Design clearer instructions, test a first version where practical and leave with a focused 30-day plan. Ideal for operators with basic AI experience. Morning attendance is not required.

Event venue & nearby stays

Maydale Reserve, 22 McBryde Street, Horsham, Australia

Concerts, fests, parties, meetups — all the happenings, one place.

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