About this Event
This workshop will help businesses understand how online discovery is changing as more people use AI platforms, such as ChatGPT, Gemini, Claude and Copilot, to search for information, compare options, and make decisions.
Rather than focusing only on traditional search engine optimisation, the session will explore how businesses can improve their website content, online presence, authority, and clarity so that AI tools are more likely to understand, trust, and reference them.
Participants will leave with a practical understanding of why GEO matters, how it differs from SEO, and what steps they can take to make their business more visible in an AI-driven search environment.
Please note – as this is a hands-on, practical workshop, participants are encouraged to bring their own relevant devices.
Event venue & nearby stays
Peebles Hydro Hotel, Innerleithen Road, Peebles, United Kingdom
Concerts, fests, parties, meetups — all the happenings, one place.