Name: AI-Driven Digital Advertising: 1-Day Course – Adelaide
Start: 2026-09-29T09:00:00+09:30
End: 2026-12-03T09:00:00+09:30
Location: Spaces Leigh Street

$AI-Driven Digital Advertising: 1-Day Course \u2013 Adelaide$

Build AI-driven marketing skills in social advertising, audience targeting, campaign optimization, and content strategies for growth.
About this Event

Bring your team and save:

1. Groups of three or more receive a 10% discount

2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.

About This Event
Duration: 1 Day
Course Delivery: Classroom / In-House
Language: English
Credits: 8
Certificate: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Course Overview:
Gain practical knowledge to develop integrated digital marketing campaigns using AI, social media advertising and performance insights. Explore audience research, campaign planning, AI content creation, advertising fundamentals, optimisation and analytics.
WHY THIS PROGRAMME?
AI is reshaping digital marketing by influencing how professionals:

Understand customers
Research audiences
Develop content
Target advertising
Manage campaigns
Measure marketing performance

This 1-Day practical programme connects these capabilities into one complete experience, helping participants understand how to turn a marketing idea into a structured and measurable campaign.
THE CORE FOCUS

Better Audience Decisions
Smarter Content Creation
Stronger Advertising
Improved Campaign Optimisation
More Informed Marketing Decisions

ONE DAY. ONE COMPLETE CAMPAIGN JOURNEY.

Participants follow the full journey of a modern digital marketing campaign:

DISCOVER – Explore AI-powered marketing and changing customer behaviour.
DEFINE – Identify audiences, buyer personas, and customer segments.
PLAN – Connect campaign goals, channels, and KPIs.
CREATE – Use AI to support content, copy, and marketing communication.
ADVERTISE – Understand paid social and digital advertising fundamentals.
OPTIMISE – Improve targeting, creative, and budget decisions.
MEASURE – Use campaign data to evaluate performance.
INTEGRATE – Bring all elements together into an AI-powered campaign strategy.

WHAT HAPPENS DURING THE DAY?

Learn → Apply → Analyse → Improve

MORNING – Build the Foundation

Understand AI-powered marketing
Explore customer behaviour
Research audiences and targeting
Review media planning fundamentals
MIDDAY – Create & Launch
Explore AI-assisted content creation
Review advertising platforms and campaign structures
Develop creative messaging
AFTERNOON – Optimise & Measure
Work with advertising budgets
Review campaign performance
Explore analytics and optimisation techniques
FINAL SESSION – Build the Campaign
Bring the learning together
Develop an integrated AI-powered digital marketing campaign strategy
Present the completed campaign approach

PRACTICAL SKILLS YOU'LL DEVELOP
Audience Targeting
Understand segmentation and customer insights
Move beyond broad audience targeting
AI-Powered Content
Accelerate content ideas and copy development
Improve marketing workflows with AI
Media Planning
Select channels according to objectives and audience behaviour
Social Advertising
Understand paid campaign structures and fundamentals
Creative Development
Create stronger headlines, advertising messages, and creative concepts
Budget Optimisation
Understand advertising cost models
Make more informed budget decisions
Performance Analytics
Interpret campaign performance data
Identify opportunities for improvement
Campaign Strategy
Connect all campaign components into one integrated approach

YOUR TAKEAWAYS

By the end of the programme, participants will be better able to:

Understand how AI is changing digital marketing.
Identify relevant audiences and targeting opportunities.
Plan campaigns around clear objectives and KPIs.
Create AI-assisted content and advertising messages.
Develop structured social media advertising campaigns.
Manage advertising budgets more strategically.
Optimise campaigns using performance insights.
Measure engagement, conversions, and effectiveness.
Build integrated AI-powered marketing strategies.

WHO IS THIS FOR?
Digital Marketing Professionals

Enhance AI, campaign management, and optimisation skills.
Social Media Managers
Strengthen paid social, audience targeting, and creative capabilities.
Entrepreneurs & Business Owners
Understand how digital campaigns can support business objectives.
Freelancers & Consultants
Expand digital marketing services and capabilities.
Content Creators
Connect content development with advertising and campaign strategy.
Marketing Students & Beginners
Build a practical foundation in modern digital marketing.
Startup Teams
Develop a structured approach to targeting and campaign execution.

WHY CHOOSE THIS FORMAT?
NOT JUST AI
Understand how AI fits within the wider digital marketing strategy.
NOT JUST ADVERTISING
Connect advertising with audiences, content, objectives, and analytics.
NOT JUST THEORY
Apply learning through practical campaign-focused activities.
NOT JUST CAMPAIGN LAUNCH
Learn how to monitor, analyse, and optimise performance.
NOT JUST INDIVIDUAL SKILLS
Understand how every campaign component works together as one system.