About this Event
Social media attention only matters if it creates business opportunities.
Scott Betley, known online as That Mortgage Guy, has built an audience of 1.2 million followers across his social platforms. His content has generated more than 70,000 organic leads without purchasing a single ad.
Now, for the first time, Scott is bringing the methods behind those results to a live in-person audience in Washington, D.C. Hosted with Yves Jean Baptiste, a real estate strategist and team lead known for providing events to our community around investing, business planning, and content creation, this event will break down how Scott approaches content with a business objective in mind.
This session is designed for entrepreneurs, founders, real estate agents, and small business owners who want a clearer, more intentional approach to social media as they plan for 2027.
What you will learn
• How Scott identifies content topics that attract the audience he wants to reach
• How he uses hooks and video structure to earn and hold attention
• How his content moves people from viewers to organic business leads
• How to turn these ideas into a practical content playbook for 2027
You will leave with a clearer understanding of the strategy behind Scott’s content and specific ideas you can begin testing in your own business.
Event venue & nearby stays
4850 Rugby Ave, 4850 Rugby Avenue, Bethesda, United States
Concerts, fests, parties, meetups — all the happenings, one place.