About this Event
AI can do much more than answer questions and generate content. In this interactive workshop, entrepreneurs will discover how AI agents can take on specific roles within a business, support recurring tasks, organize business knowledge, conduct research, and increase capacity without everything depending on the owner.
Participants will explore the difference between general AI tools, automation, and role-based AI agents; discover different ways agents can support areas such as research, marketing, sales, operations, planning, and funding; and see a live demonstration of REAL, a custom AI agent built to perform a specific business role.
Participants will then identify where an AI agent could provide meaningful support in their own business and begin mapping what that agent would need to know, do, and produce. The goal is to help entrepreneurs move beyond simply using AI and begin thinking strategically about how to put AI to work in their business.
Workshop Outcomes
Entrepreneurs often operate with limited staff while managing sales, marketing, research, customer communication, planning, administration, and day-to-day operations themselves. This workshop is designed specifically around that reality. Rather than teaching AI as a general technology topic, participants will examine their own workload and identify tasks, responsibilities, and knowledge that could be supported by an AI agent. They will see how agents can be designed around specific business roles and learn how AI can help save time, improve consistency, and increase business capacity without immediately adding another employee.
About the Facilitator
Cashem Holland is the Founder of BOSS UP Focus & Clarity Solutions, where he helps entrepreneurs and established small business owners create stronger, more efficient businesses through practical strategy, AI, automation, and operational systems. His work focuses on helping business owners identify inefficient manual processes, improve customer journeys, streamline lead generation and follow-up, and use technology to reduce repetitive work. Cash also has an extensive background in education, which allows him to translate complex concepts into practical, actionable steps that entrepreneurs can immediately apply to their businesses.
Event venue & nearby stays
The Wright Village, 420 Hubert Street, Raleigh, United States
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