About this Event
Join us in NYC’s Flower District for an immersive night of photography, video, and creative inspiration—brought to you by Adorama x Sony.
Experience an immersive photography event inspired in Manhattan’s iconic Flower District at Ila Penthouse and Rooftop, bringing together 200+ photographers and content creators for a night of inspiration, education, and content creation.
Building on last year’s success with 175+ guests, this years’ experience will feature one-of-a-kind, editorial-style photography sets focused on flowers and curated by a top NYC prop stylist—giving attendees unique environments to create elevated, social-ready content and build their portfolios.
Stay for the creative energy. Connect with fellow photographers. Discover new possibilities. Experience Sony technology in action.
Bring your camera. Bring your ideas. Let’s create something unforgettable.
How the event will work:
- Open photographing
- Come borrow Sony gear – get your shots, then show them off! Be Sure to Tag Adorama and Sony Alpha
- Entry is limited to a 200-person capacity at a time - entrance to Ila Penthouse and Rooftop will be on a first-come, first-serve basis.
- We ask that you get your shots, return your gear, head out for what the city offers next and let others enter and get their shots.
Schedule:
5:00PM-9:00 PM (Doors open at 4:30PM for check-in)
What to expect
- Flowers! Flowers! Flowers! Designed sets by a top NY Prop stylist with models, and music!
- Travel light! Leave your gear home - Sony cameras and lenses available on loan at the event. Please Note: Limited quantities–cameras and lenses are based on first come first serve.
- SD cards provided by Lexar (cards are based on first come first serve!)
- Expert tips and techniques for photographing flowers, cityscapes, portraits, and more.
- Sony deals only available at this event, Trade-In Trade- Up, plus Adorama personal shoppers on-site to help you with your purchase.
- Networking opportunities with fellow photographers.
- New photos to show off!
- Raffles – 3 chances to win! Prizes to be announced post event. Winners will be notified by email.
What to bring:
If you would like to borrow gear from Sony to use during the event, you must bring these three items:
- Fill out the required form
- A valid US ID.
- A valid credit card.
All IDs and credit cards will be kept in a secure location under constant supervision from a Sony employee and will be returned to you when you return your gear.
What NOT to bring:
- Please do not bring large bags or tripods.
What else you need to know
- All levels are welcome.
- All camera brands are welcome
- You don’t have to borrow gear to attend.
- Rain or Shine!
Whether you're an aspiring photographer, a seasoned pro, or just curious about the world of photography, this event promises to inspire to take your photography to the next level and walk away with stunning images in a new location!
Don't miss your chance to explore the incredible world of Sony cameras, learn from industry experts, and unleash your creative potential. Join us for an unforgettable day of photography at Ila Penthouse and Rooftop!
You don’t want to miss it!
Can't wait to see you there! 🌸
Check out what went down at last year’s event!
In Partnership with
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Event venue & nearby stays
ILA Penthouse, 253 West 28th Street, New York, United States
Concerts, fests, parties, meetups — all the happenings, one place.