About this Event
This is a FREE event. However, registration is required to secure your spot in the this workshop in Sydney. Morning tea will be served at the session.
No recording will be provided, so attend live to take part in the discussion, ask questions, and gain the full benefit of the session.
If you are unable to attend in person, you can register for the
Adapt Your Business Model for ASEAN Growth (Online) Tickets, Thursday 3 December • 2:30 PM - 4 PM AEDT | Eventbriter
Event overview
Expanding into ASEAN can require more than taking an existing product or service into a new market. Customer needs, value propositions, pricing, sales channels, delivery models and partnership arrangements may all need to be adapted to local market conditions.
The Business Model Adaptation and Partnership Development Workshop is a practical 2.5-hour session for Australian businesses exploring, preparing for or expanding into ASEAN markets.
Through facilitated exercises, peer testing and action planning, participants will assess their current business model against one priority ASEAN market, identify what may need to be adapted or validated, and determine what type of local partner could support their market development.
This is a practical working session rather than a general market briefing. Participants will apply the exercises directly to their own business and leave with tangible outputs and clear next steps.
What you will work on
During the workshop, you will:
- Define your priority ASEAN customer and their needs
- Test the market fit of your current value proposition
- Identify which elements of your business model should be kept, adapted or validated
- Consider potential changes to your product or service, pricing, channels, delivery and revenue model
- Determine where and how a local partner could add value
- Develop an ideal partner profile and practical selection criteria
- Identify capability gaps that may affect your ASEAN market development
- Develop priority actions for the next 30 to 90 days
What you will take away
By the end of the workshop, you will have:
- An ASEAN-adapted value proposition
- A Business Model Adaptation Map
- A clear partnership needs statement
- An ideal partner profile and selection criteria
- A list of priority capability gaps
- A practical 30 to 90-day action plan
Participants will also receive:
- A copy of the workshop slide deck
- A practical participant workbook containing the workshop exercises, templates and action-planning tools
- Take-away resources that can be used to continue refining the business model and partnership approach after the workshop
Who should attend?
This workshop is suitable for:
- Australian businesses considering entry into an ASEAN market
- Export-ready businesses assessing new ASEAN opportunities
- Businesses already operating in ASEAN that want to refine their market approach
- Business owners, founders and senior managers responsible for international growth
- Export, sales, strategy, partnerships and business development professionals
- Businesses seeking distributors, agents, implementation partners or other local partners
Come prepared
To gain the most from this practical workshop, participants should come with one priority ASEAN market and a specific product, service or market opportunity to work on during the session.
Places are limited. Register today to secure your spot in person or online.
Facilitator
Shirley Ng, General Manager, International Competitiveness, Australian Industry Group
Linkedln
Australian Industry Group
The ASEAN–Australia Innovation Network (AAIN) seeks to strengthen connections between ASEAN diaspora professionals, entrepreneurs, industry leaders, researchers, investors and Australian businesses, creating new opportunities for innovation, talent exchange, trade, investment and international collaboration.
If you have any further questions regarding this program, please email: [email protected]
Acknowledgement:
The ASEAN-Australia Innovation Network Program is supported by the ASEAN-Australia Centre. Australian Industry Group is proud to be ASEAN-Australia Centre grant recipient.
The ASEAN-Australia Centre is focused on deepening engagement with Southeast Asia for a peaceful, stable and prosperous region.
It delivers programs and initiatives across four strategic pillars – Southeast Asia literacy, economic linkages, education and cultural connections. Find out more at
The ASEAN-Australia Centre supports the ASEAN-Australia Comprehensive Strategic Partnership and implements recommendations from
Event venue & nearby stays
Ai Group North Sydney, 51 Walker Street, North Sydney, Australia
Concerts, fests, parties, meetups — all the happenings, one place.