About this Event
5k Fun Run at New Holland
Part of the 2026 Michigan Brewery Running Series
Get ready for a fun, active morning with your Brewery Running Series crew! We’re teaming up with New Holland for a 5K-ish fun run packed with miles, smiles, and fresh, local beer.
Start and finish right at the taproom — run, walk, or jog your way through a scenic route that highlights the surrounding neighborhood. No pressure, no timing… just movement, community, and a refreshing craft beverage waiting for you at the finish line. 🎉
Your Registration Includes
🍺 One (1) craft brew from New Holland at the finish (NA option available)
🎁 Your choice of BRS swag — collector’s pint glass or a seasonal item
🎉 Entry into our prize drawing for merch, beer, and other fun surprises
🎶 Access to all the post-run fun including music, games, giveaways & partner goodies
❤️ Feel-good impact: 10% of proceeds support local Michigan nonprofits
Our Mission
At the Brewery Running Series, our mission is simple:
Be active. Have fun. Give back.
Thanks to runners like you, we’ve donated over $700,000 to local organizations — and we’re not stopping anytime soon! As long as there’s beer, we’re running for it. 🍻
A portion of proceeds from this event supports local Michigan nonprofits making a positive impact in their communities. 🙌 Thanks for joining us in supporting amazing causes close to home!
Event Day Details
🏃 Untimed fun run — all levels welcome
🚦 Open course — roads are not closed; follow all traffic laws
🗺️ Clearly marked route starting and ending at New Holland
🆔 Bring your ID (21+ to enjoy the included beer; under 21 receive a NA beverage)
🌧️ Rain or shine — if conditions aren’t safe to run, we’ll still gather for beers & cheers
🎒 No bag check — plan and dress accordingly
🐶 Dogs & strollers welcome with care (check brewery policies)
🚗 Please drink responsibly and consider carpooling or a designated driver
Join Us!
📅 September 19, 2026
📍 New Holland, Holland, MI
Spots are limited based on taproom capacity — don’t wait to sign up!
Keep an eye on your inbox — we’ll send final event info the week of the run.
Questions?
Check out our FAQ or contact us at [email protected]
Cheers to beers — see you at New Holland! 🍻
Event venue & nearby stays
New Holland Brewing - Holland Brewpub, 66 East 8th Street, Holland, United States
Concerts, fests, parties, meetups — all the happenings, one place.