About this Event
Every year on Black Friday, the busiest shopping day of the year, Last Chance For Animals (LCA) and dedicated activists peacefully march down Rodeo Drive to educate the public about the horrors of the fur trade.
DATE: November 27th, 2026
TIME: 10:45 AM - 1:30 PM (We will proceed to protest route at approx. 11:00 AM)
MEETING PLACE: Beverly Gardens Park, corner of N. Beverly Dr. and Santa Monica Blvd, Beverly Hills, CA 90210
PARKING: There is metered parking and parking garages throughout Rodeo Drive. Give yourself time to find parking and walking to meeting place.
MATERIALS: Posters, banners & t-shirts will be provided. Feel free to bring your own signs too!
WHY ARE WE PROTESTING: Although the sale of new fur products is now illegal in California, there are fashion brands on Rodeo Drive that have not adopted a fur-free policy, and continue to sell fur online and outside of California in places where it is still legal.
The time to go fur-free is now!
Learn more at https://www.lcanimal.org/.
Event venue & nearby stays
The Beverly Hills artSHOW, 9455 North Santa Monica Boulevard, Beverly Hills, United States
Concerts, fests, parties, meetups — all the happenings, one place.