About this Event
2027 Coeur d'Alene Boat Expo
January 29 – February 7, 2027 | 10 AM – 6 PM Daily
FREE Admission & Parking
The Coeur d'Alene Boat Expo returns January 29 through February 7, bringing together more than 100 new and pre-owned boats from 10 leading brands at Hagadone Marine Group.
Explore the latest models, compare boats side by side, and discover special Expo pricing across our indoor showrooms. Whether you're looking for your first boat, considering an upgrade, or simply exploring what's new, the Expo brings a wide selection of boats together in one location.
Better Boats. Better Prices. Better Experience.
Explore 100+ New & Pre-Owned Boats
Discover boats from 10 leading brands:
Cobalt | Malibu | Axis | MasterCraft | Regal | Harris | Chris-Craft | Barletta | Cruisers Yachts | Coeur Custom
From wake and surf boats to luxury cruisers, pontoons, and custom wooden boats, explore a variety of models, layouts, and features. Our team will be available throughout the Expo to answer questions, walk you through different models, and help you find the right boat for your time on the water.
Special Expo Pricing
Explore special Expo pricing on a wide selection of new and pre-owned boats.
Compare available models, discover current offers, and connect with our sales team to learn more about available inventory, financing options, and manufacturer promotions.
Special Events
The Coeur d'Alene Boat Expo experience extends beyond the main show with three special events scheduled before, during, and after the Expo.
January 26 | Tacos, Tequila & Tow Boats
Get an early look at the latest wake and surf boats while enjoying tacos, tequila cocktails, and an evening centered around watersports.
February 3 | Wine & Whiskey Wednesday
Enjoy an evening featuring local wineries and distilleries, tastings, appetizers, and boats on display throughout our showrooms.
February 13 | Kids Surf Day
Bring the family for a day of indoor surfing, games, and watersports activities. Kids can test their balance and surfing skills on an indoor surf simulator.
All three events are free, with separate registration required. Additional details and RSVP information will be available at .
Explore Our Indoor Showrooms
Experience the Expo across Hagadone Marine Group's indoor showrooms in Coeur d'Alene.
With boats displayed throughout multiple buildings, visitors can explore different brands, step aboard their favorite models, and connect with our team in a comfortable, climate-controlled environment.
Free Admission & Registration
Admission and parking are free throughout the 10-day Expo.
Register for the day or days you plan to attend. Advance registration is encouraged for a faster check-in experience, but walk-ins are welcome.
Event Details
Dates: January 29 – February 7, 2027
Hours: 10 AM – 7 PM Daily
Location: Hagadone Marine Group
1000 S Marina Drive
Coeur d'Alene, ID 83814
Admission: Free
Parking: Free
Learn More
Visit for event details, participating brands, available inventory, and updates on special events.
Event venue & nearby stays
Hagadone Marine Group, 1000 S Marina Dr, Coeur d'Alene, United States