About this Event
You're invited to the Women on Our Way (WOOW) Clubhouse; an opportunity for ambitious women to come together and support one another as we shape the next chapter of our working lives.
On 22 April, we’re inviting a special guest who will guide you through Defining Your Brand Character. This is all about getting you clear on the traits, tone, and perspective that makes you recognizable.
A brand is a force that can open doors, both for a person and for a business.
Harnessing this can help you:
- position yourself in the workplace so you get to do the work that energises you
- build a business brand around yourself that you love.
There is a technique that branding shares with screenwriting, based on character types and how they are perceived by the audience. There are four core types, and the key is to understand which one your brand truly belongs to.
At the workshop, we will:
1. Understand what makes a brand strong
2. Identify your true brand character
3. Define how you show up, what you communicate, and what you should avoid
4. Learn how to build loyalty by staying consistent with your character
By the end, you will know exactly what to say, what content to create, and how to build a stronger connection with your audience.
Meet the Special Guest
Ksenia Valkovskaia is a creative director specialising in building, scaling, and digital transformation of brands, with over 12 years of experience.
Her background includes projects with LVMH, Dom Pérignon, Moët and Chandon, Hennessy, Veuve Clicquot, as well as Adidas, Reebok, Birkenstock, National Geographic Apparel and Lyle and Scott.
Ksenia now works independently, helping brands build, scale, and evolve in the digital space, turning strategy into tangible growth and commercial results. She also helps women understand how they can harness their personal brand to get ahead in their careers.
About the Organisers
Women on Our Way (WOOW) is a community for women navigating towards more meaningful, values-aligned careers. Through curated workshops and intimate in-person gatherings, we create space for connection, reflection, and growth - helping women discover what fulfillment looks like on their own terms. Join along, and follow our journey on Instagram or LinkedIn.
Event Venue & Nearby Stays
BloomsYard - 100 Liverpool St, 100 Liverpool Street, London, United Kingdom
GBP 5.00
