Cristina will talk about building effective GenAI strategies, value creation, key impact areas, and the role of design in transformation.
About this Event

Talk title:

From AI Experiments to Scalable Impact: Building Your GenAI Strategy

Talk description:

In today's landscape, organizations are moving beyond generative AI experimentation—shifting from isolated AI efforts to strategies that drive real, focused value. Cristina's talk will break down how to craft an effective GenAI strategy, and how to move your organization towards having clear vision, effective execution, and measurable outcomes. We’ll discuss how to identify high potential areas for genAI across the customer and employee lifecycle, how to build the business case for genAI-driven change, and what is the pivotal role design strategy can play in shaping and sustaining GenAI-driven transformation.

Speaker Biography:

As the Executive Design Director for IBM Consulting Northern Europe, Cristina leads a full-spectrum team of designers, strategists and creatives through the ambitious journey of building business by design. Together with her team, she blends agency craft and consulting rigor for some of the world’s leading brands. Her focus is on continuously evolving design and creative methodologies, and helping companies reinvent their business while creating meaningful impact for their users. Cristina brings over 10 years of experience in blending creativity, technology, and business value in order to help client transform the status quo and reimagine industries in a human-centric way.

When it comes to generative AI, Cristina is helping clients all over the region to push the reality into ever new dimensions, tapping into the power of genAI technologies. She helps organizations maximize the business value of their generative AI innovation initiatives while building memorable experiences for their customers. She focuses on moving from genAI experiments to genAI transformations, activating our network of creators and makers, and facilitating value growth.

About us:

We have been helping many Japanese companies improve the user experience since 2013 and introducing the latest research information through our seminars "UX Research & Strategy JAPAN".

Learn more about us:

Members. Co.Ltd https://www.members.co.jp/en/

Popingiht Company https://popinsight.jp/english/

Call for Speakers:

We are always looking for enthusiastic and experienced speakers who want to enlighten Japanese UXers and companies. If you are interested in giving a talk on our online seminars, please let us know.

Organizer: Toshiko Kanada, Members Co., Ltd.