About this Event
Overview
Your job is to start conversations.
Cold calls
Cold emails
LinkedIn messages
But starting conversations isn’t the same as creating opportunities
This workshop will show you how to turn outbound activity into real pipeline by asking better questions, not just saying more
Workshop: Asking Better Questions — The Skill That Turns Outreach Into Opportunities
Most BDRs are trained on scripts, not conversations
You’re told what to say
What objection to handle
What cadence to follow
But when the prospect answers?
That’s where things fall apart
You get short answers
You rush to pitch
You lose control of the conversation
And good prospects slip through
The solution isn’t more activity
It’s better questions
What You’ll Learn
- The Better Questions Framework and how to use it on calls, emails, and LinkedIn
- The four types of questions that get prospects to actually engage
- How to move from script to conversation without losing structure
- How to uncover real problems instead of surface-level interest
- How to qualify faster and book more meaningful meetings
Why This Matters for You
Your job isn’t just to book meetings
It’s to create quality opportunities
The best BDRs don’t talk more
They ask better questions
When you ask better questions:
- Prospects stay on the phone longer
- Conversations feel natural, not forced
- You uncover real pain, not polite interest
- Your meetings actually show up and convert
Who Should Attend
- BDRs and SDRs responsible for outbound prospecting
- New reps learning how to move beyond scripts
- Experienced reps who want higher conversion and better meetings
- Sales teams looking to improve pipeline quality, not just volume
Why Attend
Because more calls won’t fix a broken conversation
Better conversations will
You don’t need a new script
You need a better way to think during the conversation
Better questions lead to better conversations
Better conversations create better pipeline
Event Details
Location: 504 Fair St SW, Atlanta 30313
Time: 11:00 AM – 2:00 PM
Agenda
- Introductions
- Training: Better Questions Framework for Outbound Sales
- Q&A
- Break
- Group Exercise and Practice
Event Venue & Nearby Stays
Russell Innovation Center for Entrepreneurs, 504 Fair Street Southwest, Atlanta, United States
USD 0.00 to USD 108.55
